Learn by Doing | What You'll Learn | Program Details | Career Possibilities | Testimonials | FAQ
Built for the Real Marketing World
Marketing rewards people who can think creatively and back it up with data — and Belmont is built to grow both. You’ll earn a degree from an AACSB-accredited business school, learn from faculty who’ve done the work and put your skills to the test on real projects long before graduation. Three reasons students choose marketing here:
- You graduate career-ready. The Jack C. Massey College of Business Class of 2025 reached a 96% first-destination rate with a $69,937 average starting salary — proof the degree pays off.
- You learn by doing. Internships, a student-run agency, career fairs and speed mentoring connect you with employers while you’re still in school.
- You market where the industry lives. Nashville ranks No. 2 in the nation for job opportunities, and Belmont students intern with brands like Ryman Hospitality and go on to companies like Nike.
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Market in Music City
Belmont sits two miles from downtown Nashville, a city that ranks No. 2 in the nation for job opportunities and earning potential. That means internships, mentors and first jobs are close by — from hospitality and healthcare to entertainment and consumer brands. Recent students and alumni have worked with Ryman Hospitality, HealthStream, Bridgestone and Nike, building networks in Music City before they ever cross the stage.
An AACSB-Accredited Degree Employers Trust
Belmont is the only private university in Tennessee accredited by AACSB for both business and accounting — a standard met by only the top 6% of business schools worldwide. Massey College of Business is also the only business school in Tennessee and one of just 23 in the United States to be a full member of EFMD Global, reflecting its commitment to excellence in management education. For you, these distinctions signal a rigorous, respected degree that employers and graduate programs recognize.
Learn by Doing
The Massey College’s emphasis on experiential education gets you out of the textbook fast. You can intern with Nashville employers, study abroad, work on live client projects through a student-run agency and gain event-marketing experience through campus programs. Career fairs and speed mentoring put you face-to-face with employers well before graduation.
You’ll learn from marketing faculty who bring real-world business experience to every class. And with 23 hours of built-in general electives, you can shape your degree around your interests — adding complementary skills like digital imaging, web design or public relations.
What You'll Learn
You’ll build the skills marketers use every day — the creative and the analytical. By the time you graduate, you’ll be able to:
- Apply core marketing principles to real business and organizational decisions.
- Run modern market research and turn the findings into strategy.
- Analyze consumer behavior and the factors that drive purchase decisions.
- Manage data, analytics and workflow across an organization.
- Communicate and sell through a systematic, ethical approach to the customer.
Program Details
Curious about your coursework? View requirements for this degree in the course catalog.
You’ll complete the business administration core, then specialized marketing coursework in research, consumer behavior, strategy and analytics — plus 23 hours of general electives to tailor your degree. View full requirements in the course catalog above.
The Massey College’s business Class of 2025 reached a 96% first-destination rate with a $69,937 average starting salary. As a marketing student, you’ll have full access to the Office of Career & Professional Development, career fairs, speed mentoring and employer networking to land internships and full-time roles. Recent graduates work in roles from marketing coordinator to brand director.
Accelerated MBA 4 +1
The Accelerated MBA (AMBA) program is a full-time MBA designed for individuals with little or no full-time business work experience. Individuals admitted to the AMBA program begin course work in the fall term and complete their studies in the following summer - a total program length of 12 months from start to finish. Through active learning and scholarly exploration, the AMBA degree is designed to prepare students for entry-level administrative and managerial positions in both the private and public sector. Students will be equipped with comprehensive business skills, analytical tools, and moral clarity to effectively manage diverse teams and lead organizations in today’s rapidly changing and dynamic, global business environment.
The AMBA is a non-thesis degree consisting of 36 hours, of which 30 hours are required core courses and 6 hours are elective courses that are chosen by the student. MBA elective courses may be related to a specific area (e.g. Finance, Entrepreneurship, Business Systems & Analytics, etc.) or may be independent of each other providing students with a broader point of view.
Whether you want to launch your own startup, consult with Fortune 500 companies or explore investment banking, you'll get an early start on building your career. As an Accelerated MBA student, you’ll enjoy small class sizes and outstanding faculty who bring industry experience to every class they teach. Classes meet four evenings a week on a full-time basis, giving you flexibility during workday hours to complete internships, graduate assistantships or part-time jobs. And you can complete the program in less than a year.
Learn more about Belmont's AMBA
Integrated Degree, MAcc/B.B.A.
Belmont University’s integrated MAcc and B.B.A. degree program is designed to meet today’s needs of those wishing to make accounting a career choice. Today’s accountants must possess much more than just technical accounting knowledge; they must also have a broad understanding of various business activities and possess strong communication, intellectual, and interpersonal skills. In recognition of those additional skills most states, including Tennessee, have passed laws or issued regulations requiring at least 150 hours of higher education to sit for the uniform CPA examination. Also the AICPA requires new members to possess 150 hours of higher education.
Increasingly, businesses are hiring new professionals who have master’s degrees. These include public accounting firms, manufacturing companies, and service providers in healthcare, finance, and insurance, as well as governmental organizations. Belmont’s integrated accountancy degree is a program which meets employer needs and provides graduates with exceptional career opportunities.
The integrated program is only for accounting concentration students in the Undergraduate School of Business Administration at Belmont University and is designed to be completed in a five-year time period.
You’ll learn far beyond the classroom at Belmont. Here are just a few of the opportunities in store for you:
- Engage in monthly professional development events
- Attend lectures featuring top business professionals
- Travel to Budapest, Buenos Aires, Dubai, Prague or another international destination as part of our Global Practicum
- Complete a professional field experience
- Get customized career guidance from the Jack C. Massey College of Business Career Development Center
Belmont University’s MBA programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB), the premier agency for bachelor’s, master’s and doctoral degree programs in business administration and accounting.
Fewer than 5 percent of business schools worldwide achieve AACSB accreditation, and Belmont is the only private college or university in Tennessee that is accredited by AACSB International for BBA, MBA and accounting programs.
Career Possibilities
A marketing degree opens doors across nearly every industry, because every organization needs to understand and reach its customers. You’ll graduate able to research a market, shape a brand and measure what works — skills that travel from startups to global companies. Here are paths marketing graduates pursue:
- Market research analyst - Studying consumers and competitors to guide strategy and measure results.
- Social media marketing manager - Building and running brand presence and campaigns across platforms.
- Advertising, promotions and marketing manager - Leading campaigns and teams to grow awareness and sales.
- Marketing specialist - Executing content, email, events and campaign work across channels.
- Sales development representative - Generating and qualifying leads to fuel a company’s growth.
- Advertising sales agent - Connecting brands with the media and audiences that fit them.
- Brand or product manager - Owning the strategy, positioning and performance of a product or brand.
Trenton Evans
Marketing
"I participated in speed mentoring through the College of Business. I am grateful for opportunities to learn from incredible mentors and get answers to questions I spent time reflecting on. From feedback to networking with individuals, it is truly valuable. After attending speed mentoring, I achieved my goal of gaining information and ideas to develop my skills further and turn my passion into a platform for helping others succeed."
Lauren Thompson
Marketing & Entreprenuership
Global Basketball Brand Director at Nike
"The experiences I had at Belmont — whether through academics or athletics — were truly something I don’t think I could have found anywhere else"
Jordan Soderholm
Marketing
Co-Founder and Chief Growth Officer, Ranger Station
"Belmont does a good job of not just insulating you but giving you opportunities outside of the school, and I think that is really important to take advantage of. Dr. John Gonas connected me with a company called ABLE, and it was a fit for me that really changed the course of my life."
Raegan Philips
Marketing
Marketing Coordinator at HealthStream
"Being a business student in Massey has been eye opening and full of incredible experiences. I'm so excited to see what is in store for me with the knowledge and preparation this college has provided."
Hannah Grubbs
"Belmont has an amazing opportunity where they host career fairs for students. The biggest opportunity I have had was being able to go to one and meet my employer. I worked for Ryman Hospitality and was able to stay with them for an entire year in their marketing division. I think Belmont supplying us with those networking events and career fairs allows us to make those connections and help us progress in our future."
Learn from Experienced Faculty
You’ll learn from marketing faculty who bring real-world business experience into the classroom — professors who’ve built brands, run campaigns and mentored students into careers. Recent faculty features include marketing professor Matt Burhart, and faculty like Dr. John Gonas have connected students directly to industry opportunities.
Hilary Ahn
Email: hilary.ahn@belmont.edu
Office Location: Barbara Massey Hall 439
Joe F. Alexander
Beverley Alleyne
Email: beverley.alleyne@belmont.edu
Office Location: Barbara Massey Hall 335
Bryon Balint
Email: bryon.balint@belmont.edu
Office Location: Barbara Massey Rogers Center 446
Catherine Bass
Office Location: Jack C. Massey Center 628
Rudolph Bedeley
Email: rudy.bedeley@belmont.edu
Office Location: Jack C. Massey Center 447
Cheryl Black
Email: cheryl.black@belmont.edu
Office Location: Jack C. Massey 448
Austin Brown
Email: austin.brown@belmont.edu
Office Location: Jack C. Massey Center 454
Kimball Bullington
Email: kimball.bullington@belmont.edu
Office Location: Barbara Massey Hall 435
Colin Cannonier
Email: colin.cannonier@belmont.edu
Office Location: Barbara Massey Hall 322A
Dennis Chen
Email: dennis.chen@belmont.edu
Office Location: Barbara Massey Rogers Center 348
Brad Childs
Email: brad.childs@belmont.edu
Office Location: Barbara Massey Hall 326
Howard Cochran
Email: howard.cochran@belmont.edu
Office Location: Barbara Massey Hall 350A
Jeff Cornwall
Francis Daniel
Email: francis.daniel@belmont.edu
Office Location: Barbara Massey Hall 431
Delwyn D. DeVries
James Doyle
Email: james.doyle@belmont.edu
Office Location: Barbara Massey Hall 346
Kristen Faile
Email: kristen.faile@belmont.edu
Office Location: Barbara Massey Hall 450
Greg Faulk
Jennifer Wilgus Fowler
Email: jennifer.fowler@belmont.edu
Office Location: Barbara Massey Rogers Center 447
Adam Fulton
Email: adam.fulton@belmont.edu
Office Location: Barbara Massey Hall 323
Gary Garrison
Email: gary.garrison@belmont.edu
Office Location: Jack C. Massey Center, Room 445
John Gonas
Email: john.gonas@belmont.edu
Office Location: Barbara Massey Hall 333B
José González
Email: jose.gonzalez@belmont.edu
Office Location: Jack C. Massey Center 459
Elizabeth Gortmaker
Office Location: Jack C. Massey Center 639
David Harkins
Email: david.harkins@belmont.edu
Office Location: Jack C. Massey Center 433
Alex Hoffman
Email: alex.hoffman@belmont.edu
Office Location: Jack C. Massey Center 444
Brandon Holle
Email: brandon.holle@belmont.edu
Office Location: Barbara Massey Hall 345
Kyle Huggins
Email: kyle.huggins@belmont.edu
Office Location: Barbara Massey Hall 441
Michelle McKenney Jones
Email: michelle.jones@belmont.edu
Office Location: Barbara Massey Hall 435
Kenny Jordan
Email: kenneth.jordan@belmont.edu
Office Location: Barbara Massey Hall 322C
Robert Lambert
Luke Langlinais
Email: luke.langlinais@belmont.edu
Office Location: Barbara Massey Hall 328
Eduardo Lopez
Email: eduardo.lopez@belmont.edu
Office Location: Barbara Massey Hall 333A
John Maslyn
Lora E. Mitchell
Email: lora.mitchell@belmont.edu
Office Location: Barbara Massey Hall 330
Haskell Murray
Email: haskell.murray@belmont.edu
Office Location: Barbara Massey Hall 438
Jeff Overby
Email: jeff.overby@belmont.edu
Office Location: Barbara Massey Rogers Center 111
Barry Padgett
Email: barry.padgett@belmont.edu
Office Location: Barbara Massey Hall 349
Luke Petach
Email: luke.petach@belmont.edu
Office Location: Barbara Massey Hall 344
J. Mark Phillips
Email: mark.phillips@belmont.edu
Office Location: Jack C. Massey Center 456
Dan Privott
Email: dan.privott@belmont.edu
Office Location: Jack C. Massey Center 443
Patrick Raines
Cliff A. Robb
Email: cliff.robb@belmont.edu
Office Location: Barbara Massey Hall 444
Paula Roberts
Email: paula.roberts@belmont.edu
Office Location: Barbara Massey Hall 453
Dustin Rumbaugh
Email: dustin.rumbaugh@belmont.edu
Office Location: Barbara Massey Hall 327
Tony Saunders
Email: tony.saunders@belmont.edu
Office Location: Barbara Massey Hall 340
Mark Schenkel
Email: mark.schenkel@belmont.edu
Office Location: Jack C. Massey Center 452
Angela Sebby
Email: angela.sebby@belmont.edu
Office Location: Barbara Massey Hall 322B
Alexey Semenov
Email: alexey.semenov@belmont.edu
Office Location: Barbara Massey Hall 329
Kara Smith
Email: kara.smith@belmont.edu
Office Location: Barbara Massey Hall 349
Joe Smolira
Email: joe.smolira@belmont.edu
Office Location: Barbara Massey Hall 437
Susan Taylor
Bernard Turner
Email: bernard.turner@belmont.edu
Office Location: Jack C. Massey Center 451
Marieta Velikova
Email: marieta.velikova@belmont.edu
Office Location: Barbara Massey Rogers Center 319
Lee Warren
Email: lee.warren@belmont.edu
Office Location: Barbara Massey Hall 336
Thor Wasbotten
Email: thor.wasbotten@belmont.edu
Office Location: Jack C. Massey Center 550C
Kristin Wilson
Email: kristin.wilson@belmont.edu
Office Location: Barbara Massey Rogers Center 436
Matthew Wilson
Email: matthew.g.wilson@belmont.edu
Office Location: Jack C. Massey Center 457
Rachel Wilson
Email: rachel.wilson@belmont.edu
Office Location: Jack C. Massey Center 453
Tommy Wooten
Email: tommy.wooten@belmont.edu
Office Location: Barbara Massey Rogers Center 446A
David Wyant
Email: david.wyant@belmont.edu
Office Location: Barbara Massey Hall 440
Sean Sehyun Yoo
Email: sean.yoo@belmont.edu
Office Location: Barbara Massey Hall 337
Grady S. York
Claudia Guerrazzi Young
Email: claudia.young@belmont.edu
Office Location: Barbara Massey Hall 451
Marilyn Young
Email: marilyn.young@belmont.edu
Mark Zhang
Email: mark.zhang@belmont.edu
Office Location: Barbara Massey Hall 350B
Marketing graduates work across nearly every industry in roles like market research analyst, social media manager, brand manager, marketing specialist and sales development representative. The skills — research, branding, advertising and analytics — carry from startups to global companies. Belmont graduates have gone on to companies including Nike, HealthStream and Ryman Hospitality.
Belmont’s business Class of 2025 earned a $69,937 average starting salary and reached a 96% first-destination rate. You’ll have full access to career fairs, mentoring and the Office of Career & Professional Development to land internships and full-time roles.
Yes. The Jack C. Massey College of Business is accredited by AACSB International, a standard met by only the top 6% of business schools worldwide. Belmont is the only private university in Tennessee accredited by AACSB for both business and accounting.
Marketing focuses on understanding customers and reaching them — research, consumer behavior, branding, advertising and analytics — while sharing the business administration core with majors like finance and management. That shared core makes it easy to tailor your path with 23 hours of built-in electives, adding complementary skills such as digital marketing, public relations or web design.
Yes. A shared set of foundational business courses makes it easy to add a second major or minor, often without affecting your graduation timeline. Many students pair marketing with areas like management, entrepreneurship or analytics.
Yes. Belmont’s marketing program is built for people who like to mix creativity with strategy, emphasizing collaboration, storytelling and a real understanding of consumer behavior. You’ll apply those creative skills on live projects, campaigns and client work before you graduate.
Yes. The Massey College emphasizes experiential learning through internships, study abroad, a student-run agency and campus event-marketing programs. Career fairs, speed mentoring and networking events connect you directly with Nashville brands, agencies, employers and alumni while you’re still in school
Nashville ranks No. 2 in the nation for job opportunities and earning potential, and Belmont sits two miles from downtown. That gives you access to internships, mentors and employers across hospitality, healthcare, entertainment and consumer brands.
92% of Belmont undergraduates receive some form of financial aid, and about 87% of admitted freshmen are offered a merit scholarship averaging $13,000 a year.
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Contact Us
Jack C. Massey College of Business
Colson Kelly
Admissions Coordinator
615.460.5188
Email Colson
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There's no better way to experience Belmont than by visiting campus. Whether you attend an admissions event, take a student-led campus tour or explore Nashville while you're here, a visit helps you picture yourself as part of the Belmont community.