Belmont University
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Undergraduate | In-Person

General Business, B.B.A.

Build a business degree around your goals, then specialize when you are ready.

Quick Facts

  • Flexible, Customizable B.B.A. Degree
  • Creative Learning Environment
  • Accelerated Graduate Options (MBA 4+1, Integrated MAcc + BBA)
  • 96% Career Outcomes Within Six Months
  • 80% Career Alignment Within Six Months
  • Located in Nashville’s Business Hub

Is General Business right for you? | What You'll LearnProgram Details | Career Possibilities |  Testimonials |  FAQ

Build the Business Degree You Want

You know you want to study business. You are just not sure which part yet, and you do not have to decide today. Belmont’s General Business B.B.A. lets you build your own degree across management, marketing, finance, economics and more, so you can explore before you specialize.

You do it inside a nationally recognized business school. Belmont is the only private university in Tennessee accredited by AACSB International for both business and accounting, a distinction held by the top 6% of business schools worldwide. Belmont's Massey College of Business is also the only business school in Tennessee and one of just 23 in the United States to be a full member of EFMD Global, reflecting its commitment to excellence in management education. Your degree carries the same rigor and recognition employers look for, whichever direction you take it.

The outcomes back it up. 96% of Massey College of Business graduates are employed, continuing their education or serving in the military within six months of graduation, with an average starting salary of $69,937 for the Class of 2025. If you decide to specialize, you can easily switch or add a major within Massey once you find your area.

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A Top-Ranked Job Market at Your Door

You study business in one of the best job markets in the country. Checkr ranked Nashville No. 2 in the nation for job opportunities and earning potential in 2025. Belmont graduates have accepted offers from employers including Asurion, Caterpillar Financial, HCA

Healthcare, Keller Williams and Tyson Foods, and the city’s business community gives you access to internships and connections while you study.

Explore First, Specialize Later

About 30% of Massey’s incoming students start in General Business because they know they want business but not yet which discipline. As you take coursework across areas, you can stay in General Business for its breadth or move easily into a specific major within Massey once your interests sharpen. Either path keeps you on track to graduate. A senior capstone focused on career exploration helps you connect your coursework to your purpose before you graduate.

Get a Head Start on Graduate School

You can accelerate into a graduate degree through Belmont’s MBA 4+1, which lets you earn a bachelor’s and an MBA in five years, or the integrated MAcc plus BBA for accounting. Massey’s Summer Business and Accounting Institutes also let admitted students complete prerequisites in 12 weeks and start sooner.

Students connect and network during a career fair, engaging with employers and industry professionals while exploring internships, career opportunities and professional connections.

Is General Business Right for You?

This program fits several kinds of students:

  • The explorer who wants business but has not settled on a discipline, and wants room to try several before committing.
  • The generalist who wants broad business knowledge on purpose, to lead teams or run a business across functions.
  • The double-major or combiner who wants to pair business with another field, like sport administration or entrepreneurship, and build a degree around that goal.

You will thrive here if you are curious about how the parts of a business fit together and you want the freedom to shape your own path.

Skills That Work in Any Business

In Belmont’s General Business B.B.A., you learn to:

  • Negotiate effectively in business settings
  • Apply the fundamentals of business law to real transactions
  • Launch and manage new ventures
  • Conduct marketing research and apply the findings
  • Use economic principles to analyze labor markets
  • Read and apply core financial concepts, from budgeting to investment analysis

You take upper-level courses across every business discipline, which lets you build practical, transferable skills while you decide where to focus.

Program Details

Curious about your coursework? View requirements for this degree in the course catalog.

Accelerated MBA 4 +1

The MBA-Accelerated (A.M.B.A.) program is a full-time M.B.A. designed for individuals with little or no full-time business work experience. Individuals admitted to the A.M.B.A. program begin course work in the fall term and complete their studies in the following summer - a total program length of 12 months from start to finish. Through active learning and scholarly exploration, the A.M.B.A. degree is designed to prepare students for entry-level administrative and managerial positions in both the private and public sector.  Students will be equipped with comprehensive business skills, analytical tools, and moral clarity to effectively manage diverse teams and lead organizations in today’s rapidly changing and dynamic, global business environment.

The A.M.B.A. is a non-thesis degree consisting of 36 hours, of which 30 hours are required core courses and 6 hours are elective courses that are chosen by the student.  M.B.A. elective courses may be related to a specific area (e.g. FIN, ETP, BSA, etc.) or may be independent of each other providing students with a broader point of view.

Whether you want to launch your own startup, consult with Fortune 500 companies or explore investment banking, you'll get an early start on building your career. As an Accelerated MBA student, you’ll enjoy small class sizes and outstanding faculty who bring industry experience to every class they teach. Classes meet four evenings a week on a full-time basis, giving you flexibility during workday hours to complete internships, graduate assistantships or part-time jobs. And you can complete the program in less than a year.

Learn more about Belmont's AMBA

Integrated Degree, M.ACC./B.B.A.

Belmont University’s integrated M.ACC. and B.B.A. degree program is designed to meet today’s needs of those wishing to make accounting a career choice. Today’s accountants must possess much more than just technical accounting knowledge; they must also have a broad understanding of various business activities and possess strong communication, intellectual, and interpersonal skills. In recognition of those additional skills most states, including Tennessee, have passed laws or issued regulations requiring at least 150 hours of higher education to sit for the uniform CPA examination. Also the AICPA requires new members to possess 150 hours of higher education. 

Increasingly, businesses are hiring new professionals who have master’s degrees. These include public accounting firms, manufacturing companies, and service providers in healthcare, finance, and insurance, as well as governmental organizations. Belmont’s integrated accountancy degree is a program which meets employer needs and provides graduates with exceptional career opportunities.

The integrated program is only for accounting concentration students in the Undergraduate School of Business Administration at Belmont University and is designed to be completed in a five-year time period.

Learn more about Belmont's MAcc program

You’ll learn far beyond the classroom at Belmont. Here are just a few of the opportunities in store for you:

  • Engage in monthly professional development events
  • Attend lectures featuring top business professionals
  • Travel to Budapest, Buenos Aires, Dubai, Prague or another international destination as part of our Global Practicum
  • Complete a professional field experience
  • Get customized career guidance from the Jack C. Massey College of Business Career Development Center

Belmont University’s MBA programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB), the premier agency for bachelor’s, master’s and doctoral degree programs in business administration and accounting.

Fewer than 5 percent of business schools worldwide achieve AACSB accreditation, and Belmont is the only private college or university in Tennessee that is accredited by AACSB International for BBA, MBA and accounting programs.

Career Possibilities

A General Business degree from Belmont opens doors across every industry, because the skills you build in management, marketing, finance, economics and negotiation apply almost anywhere. Belmont graduates have taken roles at major employers across Nashville and beyond. Here are a few of the careers you will be equipped to pursue:

  • Marketing Specialist — plan and run campaigns and analyze what works.
  • Financial Analyst — evaluate financial data to guide business decisions.
  • Project Manager — lead projects and teams from start to finish.
  • Recruiter — find, evaluate and hire talent for organizations.
  • Human Resources Administrator — manage the people side of a business.
  • Purchasing Manager — source and negotiate the goods and services a company needs.
  • Customer Account Specialist — manage client relationships and accounts.

Alumni Testimonials

Learn from Faculty

Your professors teach across every business discipline and back students who bring them ideas. Massey faculty combine academic depth with real-world business experience, and they stay accessible to General Business students exploring their options.

FAQ

Yes, you can build your own degree by choosing from a wide range of upper-level business and elective courses, tailoring it to your specific career goals. This flexibility lets you explore several disciplines before you commit to one.

A general business degree prepares you for careers in management, sales, banking, real estate, insurance, human resources and marketing. Because the degree is broad, it applies across almost any industry. 96% of Massey graduates are employed, continuing their education or serving in the military within six months of graduation.

General business is a strong fit if you want a broad business education or you are still exploring which business area interests you most. It also suits students who want to pair business with another field or lead across multiple business functions.

Yes. General business students can move easily into a specific business discipline within the Jack C. Massey College of Business as they discover their interests, and the transition keeps you on track to graduate on time.

In a general business program at Belmont, you gain skills in negotiation, marketing research, financial analysis and business law fundamentals. You build these across upper-level courses in every business discipline, which makes them transferable to a wide range of careers.

Yes. Belmont’s business programs are accredited by AACSB International, and Belmont is the only private university in Tennessee accredited by AACSB for both business and accounting. That places it among the top 6% of business schools worldwide.

Yes. You can pair general business with another major, and you can accelerate into a graduate degree through the MBA 4+1 or the integrated MAcc plus BBA for accounting. These pathways let you earn an advanced degree faster.

General business majors can “make their own major” by picking and choosing the classes they take outside of the 35 hours of business tool and business core courses required to earn a Bachelor of Business Administration degree, no matter their major. 

Of the 128 credits required for a Bachelor of Business Administration degree, 50 are BELL Core requirement and 35 are business tool and business core requirement. 

As a student, you will have two advisors no matter your major: a full-time staff advisor from the Massey Advising Center and a faculty advisor from your major. 

Your staff advisor will help you pick out your classes as a freshman and sophomore, and help you understand what dual credits or AP credits you can use toward your degree.

You'll be assigned a faculty advisor from your major that you're required to meet with every semester during your junior and senior years.

If you feel like you have no idea what to do or you are interested in a profession but don’t know what subject area to study, your faculty advisor will help you discover which classes to take that make the most sense for what you want to do. 

Contact Us

Jack C. Massey College of Business

Colson Kelly
Admissions Coordinator
615.460.5188
Email Colson

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