Leonard Iseldyke

Biography

Len has over 35 years in designing effective management solutions for the private sector, government, non-profit organizations, and the educational community. He is experienced in business development, process reengineering, change management, strategic planning, knowledge management, market development, channel development, training, education, and ERP. Len has demonstrated and facilitated results- oriented outcomes for his clients and employers, in increasing market share, people productivity, and profitability, and developing product branding for new markets. His strategic management consulting engagements range from small organizations to Fortune 500 companies and major government organizations.

Len has over 35 years of teaching experience at both the undergraduate and the graduate schools in management, entrepreneurship, and marketing programs at major Universities. Len is currently teaching in both the undergraduate and graduate management and marketing programs at Belmont University. He previously taught at MTSU, and the University of Alabama in Huntsville. 

In his role as Director of Business Development for IFS, North America, Inc, Len was responsible for developing and executing business models, and strategies for market penetration for IFS products and services, into key DOD agencies and arms-of service world-wide.

1. Manage and work with key partners to develop and execute CLS, MRO, and EAM business models for developing business opportunities and pursuing business in the A&D market sector.
2. Selecting and working with appropriate SI’s and OEMs for business opportunities pursuits. As a member of the IFS management team, conducted analysis of major opportunity pursuits to assess win probabilities, and assist in the team’s decision making on bid or no bid decisions.
3. Conduct initial sales campaigns with military –arms- services to brand IFS products, develop relationships, and uncover potential business opportunities both in domestic and international markets.
4. Functions as the key representative for IFSD, within the IFSNA organization.

Specific Activities:

1. Participated as a business development team member to capture JSF (F-35) business. IFS applications was selected for two (2) ALIS (Autonomic Logistics Information System) domains within the JSF program.
2. Functioned as the principal BD architect for developing and executing strategies to capture US Army aviation business. IFSNA won a major Army contract worth $10 million dollars.
3. Principal BD resource for branding and positioning IFS products within the USAF organization. This product branding enabled IFS to team with Oracle to compete for the USAF global logistics system contract (ECSS). Contract was worth $8 million dollars.
4. Secured a GSA contract and schedule for IFSNA.

In previous executive position, Len developed business for A&D employers and clients.

Some of these activities and successes include: Developing and selling ERP training services; successfully launching a major multi-media product line that produced over $ 8 million in sales; co-directed the development of a systematic market process for generating new business that increased the bid to win rate by 100%; key member of the ERP Planning team for a major aerospace company; internal consultant to three company SBU’s in the development of their strategic and marketing plans; designed major marketing training program for an Aerospace company, that produced $ 13 million dollars in new business. Re-engineered a major aerospace firm’s largest customer strategic marketing plan; conducted a major information technology initiative for restructuring the company’s IT core competency.

Len received his B.S. in Management from Fairleigh Dickinson University, and his MBA in Management from Fairleigh Dickinson University.