James Doyle

Biography

Jim D. Doyle (Ph.D., Carleton University), Associate Professor of Marketing. Prior to joining the faculty of the Jack C. Massey College of Business, Dr. Doyle was Associate Professor of Marketing and Chair of the Department of Management, Marketing, and International Business at The University of North Carolina at Pembroke. Dr. Doyle has a wide array of teaching and research interests, seeking opportunities for synergy between them. Drawing from international industry experience, Dr. Doyle teaches courses in Personal Selling, Services Marketing, as well as the introductory Marketing course. When away from the classroom, Dr. Doyle enjoys family time, running, and do-it-yourself projects.

Selected studies in marketing strategy

Parnell, J., Acikdilli, G., & Doyle, J. 2019. The competitive uncertainty, marketing and nonmarket roots of capability deployment and organizational performance in Turkey. International Journal of Business and Emerging Markets. 11(1): 27–51.

Parnell, J., Koseoglu, M., & Doyle, J. 2015. Antecedents of growth in the Turkish hotel industry. Journal of Travel & Tourism Marketing, 32(8): 1099-1116.

Doyle, J., & Armenakyan, A. 2014. Value-creating mechanisms within the market orientation–performance relationship: A meta-analysis. Journal of Strategic Marketing, 22(3): 193-205.

Selected studies in consumer research

Doyle, J., & Heslop, L. 2018. Difference of opinion or something sinister? Context effects on consumer responses to exposure to erroneous product information in the blogosphere. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. 31(2018): 1-20.

Doyle, J. 2018. Identity-relevant and instrumental drivers of love and investment intention in the customer-possession relationship. Journal of Customer Behaviour. 17(1): 75-98.