Founder, Dunce, LLC

Alex Ellison launched her independent consulting practice in 2013 under the name Dunce, LLC, just to add some levity to what can be a stressful topic: college & career planning. She writes and lectures extensively on the subject of careers and college readiness and has been a featured speaker at SXSW and TedX. She is the author of Go Your Own Way: 7 Student-Centered Paths to the Best College Experience and the creator of the Go Your Own Way Student Archetype Quiz used in schools and by individuals to jump-start their college search.

She is co-author of Your Hidden Genius. Alex holds a BA from Northwestern University, a Masters in Public Policy from the University of Nevada, Reno, and a certificate in college counseling from UCLA Extension School. She lives in Santa Cruz, California.