Marketing

Looking for a dynamic career with endless opportunities for creativity, artistry and collaboration? The energizing field of marketing might be the rewarding profession for you! A highly valued asset to any business organization, marketing professionals study and respond to the ever fluctuating needs and demands of the consumer market, determining how best to communicate, advertise and sell products and services to consumers.

Marketing students at Belmont master and apply traditional and emerging advertising methods and focus on a true understanding of the consumer behavior and desires. The curriculum also concentrates on utilizing market research techniques to direct marketing strategy and measure success. Marketing students are encouraged to apply complimentary and tailored courses of interest to their degree, such as digital imaging, web page design and public relations employing the 23 hours of built-in general elective credits. Additionally, the Jack C. Massey College of Business’ continued emphasis on the importance of experiential education allows our students to get invaluable first-hand experience through diverse internship and study abroad opportunities.

With a marketing degree from The Jack C. Massey College of Business, your choices in career path are exceptionally wide, and you will be able to learn from marketing faculty, all of who have real world business experience that they bring to the classroom every day.