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Program Curriculum

You can major or minor in Social Media Management at Belmont. The curriculum has been designed to help you think strategically, solve problems creatively and communicate purposefully.

Five key areas are at the core of the program:

  • Relationship building & strategic planning
  • Research & analytics
  • Content creation
  • Engagement & community management
  • Leadership, ethics & law

Through a mix of public relations and social media courses, you will learn how to:

  • Develop strategic plans for social media to support communication goals and objectives for relationship building and maintenance.
  • Design and conduct research to make strategic decisions about social media management and to evaluate the effectiveness of social media activities.
  • Create engaging content using words, images, audio, and video to achieve strategic communication goals on a variety of platforms and devices.
  • Identify and respond to emerging issues, risks or crises in online communities.
  • Practice responsible, ethical and legal social media management.


  • Public Relations Principles
  • Public Relations Writing
  • Social Media & Public Relations
  • Social Media Content Development
  • Public Relations Research
  • Social Media Measurement & Analytics
  • Risk & Crisis Management for Social Media
  • Public Relations Leadership
  • Social Media Planning & Management
  • Internship

Complementary Areas of Study

Social Media Management pairs nicely with many other academic programs for a minor or second major:

  • Communication Studies
  • Corporate Communication
  • Creative & Entertainment Industries
  • Data Science
  • Design Communications
  • Entrepreneurship
  • General Business
  • Journalism
  • Marketing
  • Mass Communication
  • Music Business
  • Political Science
  • Public Relations
  • Publishing
  • Social Entrepreneurship
  • Sociology
  • Sport Administration
  • Web Programming & Development