Public Relations Advisory Board
Greg Bailey, APR
Mr. Bailey is a founding partner of Katcher Vaughn & Bailey and leads the firm's public affairs practice. He also directs strategic planning activities for all firm clients, focusing on development of public relations programs that align with a client's business goals. Active in the Nashville chapter of the Public Relations Society of America, he has won awards for new media, community relations campaigns and a range of collateral materials. Prior to moving into public relations, Bailey spent 13 years as a print journalist.
Trey Campbell, APR
Mr. Campbell is the Communications Manager for the Southwestern Company, the nation's oldest direct-selling company. Campbell oversees the areas of PR, media relations, PR/ethics training, promotions and customer service. He is also involved in marketing, research and recruiting. He is very active in charitable, social and professional organizations in the Middle Tennessee community as a member of the Public Relations Society of America, the Nashville Area Junior Chamber of Commerce and Toastmasters International. He has won numerous awards for his efforts in the community and his achievements in the field of PR.
Jacqueline Cavnar, MBA
A strategic communications professional with more than 15 years experience, Jacqueline Cavnar works in the corporate physician recruitment offices at LifePoint Hospitals (NASDAQ: LPNT). She supports the physician recruitment efforts for 48 hospitals in 17 states.
Jacqueline spearheaded initiatives to implement communications, community development and corporate development for The Rural Partnership, a 2006 start-up nonprofit funded by Tennessee graduate medical education allocations. During her tenure, Jacqueline placed 28 physicians in rural and underserved communities and awarded $2 million in stipends to primary care physicians serving those communities. Jacqueline led the branding efforts to introduce the new organization to the public and won awards from the Public Relations Society of America, Nashville Chapter and the Nashville Advertising Federation for the corporate launch.
Jena Locke joined Hall Strategies in 2009, bringing experience in media relations, internal communications, special events and social media. Her client experience includes helping manage and plan many events, including the Southern Festival of Books, Lipscomb University's Sustainable Business Summit, the TSU Supply Chain Summit and the inaugural Mayor’s Field Day. Jena also works with the Tennessee Economic Partnership, a premier economic organization that works closely with the State of Tennessee to attract new business expansion and relocation. She has been involved with the local public relations efforts for Krispy Kreme, as well as Feld Entertainment, producer of the greatest family-entertainment shows on earth including Ringling Bros. and Barnum & Bailey Circus, Disney On Ice and Monster Jam.
Prior to joining Hall Strategies, Jena interned at Katcher Vaughn & Bailey Public Relations and served as the social media developer and manager for Belmont University's public relations department. In 2008, Jena interned at the Los Angeles office of the satirical newspaper, the Onion, planning promotional events and developing the Web-based publication's social media networks.
She is a member of the Public Relations Society of America (PRSA) and Belmont’s Young Alumni Council. Jena also serves as the communications chair for the Juvenile Diabetes Research Foundation of Middle Tennessee Young Leaders Board.
Paula Lovell founded the national award winning PR firm, Lovell Communications Inc., in January 1988, after 10 years as a print and electronic journalist which included stints at WTBS, WSMV, National PM Magazine, ESPN, the Nashville Banner and Country Music Magazine.
At Lovell, Paula develops strategic communications plans and oversees media relations for 50 clients in 40 states. She is a featured speaker with national organizations including NAWBO, PRSA, The Committee of 200, Vanderbilt and Belmont Universities’ MBA programs and private corporations. Paula was named the 1997 Woman Business Owner of the Year by NAWBO and received the 2007 Junior Achievement Spirit of Free Enterprise Award and the 2008 IABC-Nashville Career Communication Achievement Award.
Leigh Marie Lunn
Leigh Marie has been on both sides of the public relations fence —corporate and agency—and across both Atlantic and Pacific oceans. During the corporate phase of her career with a company considered a world leader in providing services to libraries, she traveled constantly to attend conferences or make presentations to regional offices. Her passport pages are full of stamps from trips to London, Frankfurt, Berlin, Paris, Madrid and destinations as far away as Taiwan. Her home base was Birmingham until she decided she had enough frequent flyer miles.
So the Brentwood Academy graduate returned to her family roots to settle down in Nashville and settle into the agency phase of her career as vice president and director of public relations at Gish, Sherwood and Friends. Her valuable contributions earned her a well-deserved promotion to head of the department within three years of joining the agency. Once she sufficiently recovers from the years of jet lag, Leigh Marie would still like to see Australia. For now, she’s enjoying being near her parents and nephews and singing in her church choir.
Olivia Gagnon serves as Account Coordinator for Seigenthaler Public Relations. In her role, she provides research, media relations and writing support to a variety of Nashville-based clientele. A December 2012 graduate of Belmont University, Olivia has a strong background in public relations and media relations, including vigorous roles at companies such as Caterpillar Financial, Inc., Essential Broadcast Media, The Ferrell McDaniel Company and Bridgestone Americas, Inc. In 2011, Olivia started a boutique public relations agency called Liv K Media, where she worked as a publicist for local and national clients providing services in social media campaign management, media relations and website design.
In her time at Belmont, Olivia was an active member of the public relations department, serving as Vice President of the award-winning PRSSA Chapter and Executive Director of Tower Creative Consultants, Belmont’s student-run, nationally affiliated public relations firm. She was awarded both the 2012 PRSSA National Conference Grant and 2012 PRSSA Presidential Citation, and was a key member in planning the Belmont PRSSA 2012 Regional Conference, which received the PRSSA Teahan Award for Most Outstanding Regional Conference. Olivia is a member of the Public Relations Society of America (PRSA), Nashville Chapter.
Travis Parman has earned his stripes – nationally and internationally – across a number of industries in the corporate communications world. His 20-year career includes local, regional and national campaigns for companies in aerospace, defense and government, automotive, consumer banking, home building and healthcare. For each, Travis demonstrated an ability to evaluate a broad range of target audiences to develop messaging that resonates, ultimately leading to behavior change and driving business results — not to mention a spot on PR Week’s “40 under 40” list in 2009.
Currently serving as director of corporate communications for Nissan Americas based in Nashville, Tennessee, Travis is responsible for aligning communications efforts throughout North, Central and South America. He leads the teams responsible for all corporate communications activities including regional, manufacturing and policy communications, philanthropic efforts and crisis and strategic communications.
Previously, Travis served as vice president of corporate communications for PulteGroup, the nation’s largest homebuilder, establishing the company’s first pro-active, consumer-oriented public relations program. Prior to that, Travis led community relations, philanthropy and public relations efforts for Ally Financial and Ally Bank, driving the rebranding of GMAC to Ally. He modernized their financial literacy program and launched their social media activity.
The bulk of Travis’ career is in automotive with General Motors where he ultimately led the Northeast Region PR office in Manhattan. Specializing in premium lifestyle magazine placements, Travis was responsible for national and local broadcast, print, online and social media based on the East coast, along with grassroots efforts. Before that he managed brand communications at Chevrolet. He has extensive experience in culturally sensitive diversity communications, having developed a template for all segments based on his work directing GM’s LGBT media outreach, which earned national recognition.
While at GM, Travis also held significant internal communications roles, including a UK assignment where he advised the fast-track deployment of common employee communications practices across seven countries in Europe with emphasis on a turnaround facility in England. In addition to driving employee communications in union manufacturing environments, he developed the global internal communications strategy for GM’s chief information officer. Prior to GM, Travis held positions with Lockheed Martin where he addressed change-management issues and handled science and technical communications for Department of Energy activities.
Travis is an accredited member of the Public Relations Society of America, having earned the APR credential in 1998. He earned a B.S. in Communications at the University of Tennessee and is a former national president of the Public Relation Student society of America. He earned an M.S. in Communications Management from the Newhouse School of Public Communications at Syracuse University in 2012.
On the personal side, Travis has discovered that the beauty of northern Michigan reminds him of the hills of Tennessee where he grew up. He spends as much time there as he can with horses and rescue mutts cultivating a hobby farm around a 1930s hunting lodge near Alpena. If you’re in the area, he’s quick to offer snowmobile rides, boat tours around the lake or a bag of heirloom tomatoes—depending on the season. You can find Travis on LinkedIn and Twitter @travisparman. And you can find more pics than you care to see of the tomato garden and the dog on Facebook. He can be contacted at Travis@ParmanNetwork.com.
Greg serves as the Director of the Office of Communications at Belmont University. The department oversees all internal and external communication needs of the university as well as media relations and crisis communications. Photography services and all university copy services are also managed by the division. Greg has served as co-chair of Belmont’s staff affairs council, the staff representative on the university’s budget team and chair for the financial and physical resources committee for the Southern Association of Colleges and Schools (SACS) re-accreditation process. He played a significant role in Belmont hosting the 2008 Town Hall Presidential Debate. Greg is an active member of Belmont’s Strategic Marketing Team and the Welcome Home initiative which is dedicated to increasing Belmont’s racial and ethnic diversity. Greg has served as an adjunct instructor at Belmont for 10 years teaching “Broadcast News” and "Introduction to Public Relations." Previously Greg held the position of Senior News Producer at WKRN-Channel 2 (1994-2000) and Associate Producer at WSMV-Channel 4 (1993-1994) Other leadership roles include:
- Tennessee College Public Relations Association – Served as TCPRA president (2008 and 2009) and received the 2009 Charles Holmes Award recognizing service and dedication
- Lake Park Homeowners Association – Served as LPHA president (2004-2008) and Vice President (2009-persent)
- Nashville Swim League (representing 28 swim clubs and nearly 2-thousand summer swimmers ranging from ages 3 to 18) serves as President of League
Dan MacDonald is senior director of corporate communications at Dollar General. He is the former vice president of community and corporate relations at Bridgestone Americas. He worked as a broadcast journalist for 18 years, including stints at WCCO-TV in Minneapolis, WTVF-TV and WKRN-TV in Nashville. He has worked as an assistant professor of journalism at Middle Tennessee State University and has bachelor's degree in international relations from Michigan State University and a master's degree in journalism from Northwestern University.
Miles joined McNeely Pigott &Fox Public Relations in 1995 after careers in journalism and politics. He has put those talents to work for a wide array of clients, including Wal-Mart, Tennessee Bankers Association, FirstBank, U.S. Dept. of Labor Job Corps program, Dell Computer and Pre-K Now. He also coordinates MP&F’s information technology initiative, which provides clients with on-ground support for IT issues, and built the company's first Web site. Miles served eight years as press secretary and state coordinator for former U.S. Senator Jim Sasser. Prior to joining Sasser’s staff, Miles worked at various newspapers, including the Nashville Banner, Johnson City Press, and the Kingsport Times-News. He has been a contributor to national and regional publications, including The American Banker and Southern Exposure.
He is a member of the American Society of Composers, Authors and Publishers (ASCAP), Public Relations Society of America (PRSA) and PRSA Counselor's Academy. A journalism graduate of East Tennessee State University, his specialties include technology, media relations, grassroots, multimedia, planning and public affairs.
Mr. Roberts is a partner and chief operating officer at Dye, Van Mol & Lawrence. He coordinates the agency's day-to-day operations and manages several client accounts. He is certified in crisis communications management, conducts media training and is a leader of meeting and event management for agency clients. Prior to joining DVL, he was an assistant director of public relations at Middle Tennessee State University; a member of MTSU's mass communications faculty and was as assistant producer at The Nashville Network.