• Marketing and Communications Review The Office of Institutional Effectiveness conducted meetings individually and collectively with staff members of the Office of Communications and the Office of Marketing to consider the most effective way to organize marketing and communication efforts.
Staff members participated in formal brainstorming and planning meetings which resulted in a recommendation to make changes to organizational structure and to create a Strategic Marketing Team. Members of the SMT includes the director of university marketing and special initiatives, director of communications, director of enrollment services, and the associate provost. This team is responsible for the development and coordination of campus wide integrative marketing, planning, and execution for print, video, audio, and web marketing and advertising.
To better align strategic marketing with planning and budgeting, all departments and/or colleges that have a marketing budget are required to develop a strategic marketing plan that aligns with the university strategic marketing plan to ensure the most effective use of Belmont’s marketing budget.
Jason Rogers and Paula Gill rolled this new plan out to Senior Leaders and the deans. Annie Mitchell, director of university marketing and special Initiatives met with every department and college to communicate details and guide appropriate staff through this new process. As of Jan. 4, 2011, all fiscal year 2012 plans have been submitted to the Strategic Marketing Team.
The Strategic Marketing Team is responsible for the review and approval of departmental/administrative unit marketing strategy and materials. The Strategic Marketing Team (SMT) is scheduling meetings with all deans and vice presidents who have oversight for a marketing budget to ensure the plan aligns with the strategic goals of the unit.
Finally, the SMT will forward the plans and budget requests to the University Budget Team led by Steve Lasley, thus linking our planning processes with our budgeting processes.
• Credit Card Merchant Fee Review Belmont University is committed to conservative, disciplined cost management. We firmly believe that being good stewards of our finances is key to offering an excellent educational value and allows us to focus our resources on efforts that benefit students.
During the 2010/2011 budget planning cycle, the office of institutional effectiveness looked intentionally at the bank merchant fees associated with processing credit card payments for tuition, fees, housing, meal plans, and other charges to students’ Belmont account.
We concluded that the fees did not advance the educational value to students or the overall student experience, and after careful evaluation and consideration, we decided that beginning on July 15, 2010, Belmont will no longer absorb the cost of credit card fees for these items.
• Southern Association of Colleges and Schools (SACS) Reaffirmation Belmont University is currently in the process of reaffirmation of accreditation with its accrediting body, the Southern Association of Colleges and Schools. Read more on the SACS page.
• Internal Review and Audit of Curb Event Center and Set-up Functions within Auxiliary Services
• Internal Review of Electronic Media (In Progress)
• Internal Audit – Office of the President
• Internal Review of Compliance Regulation
• Internal Review of Marketing and Communications
• Internal Review of Credit Card Merchant Fees