Undergraduate School of Business Administration | Business Courses

Accounting Courses (ACC)

ACC 1990-4990. Special Studies (1-3).

ACC 2410, 2420. Accounting Principles (3, 3). A study of basic concepts, principles and practices involved in processing and communicating economic information through financial statements.

ACC 3310, 3320. Intermediate Accounting (3, 3). Prerequisite: ACC 2420. In-depth study of accounting theory principles and practices relating to the basic elements involved in financial reporting.

ACC 3350. Federal Income Taxes (3). Prerequisite: ACC 2420. A study of federal income tax laws with particular emphasis on the preparation and filing of individual, partnership, and corporate tax returns.

ACC 3460. Cost Accounting (3). Prerequisite: ACC 2420. A study of how accounting data can be interpreted and used by management in planning and controlling business activities. Included in this study will be the accounting for costs of manufacturing a product or rendering a service with attention given to job order, process and standard cost systems.

ACC 3520. Accounting Information Systems (3). Prerequisite: ACC 2420. This course provides students with a broad awareness of basic IS concepts, including inputs and outputs, processing procedures, files and controls as well as how IS impacts managerial decision-making and organizational structures. The course introduces students to a range of IS analysis and design techniques and steps in the system's life cycle.

ACC 3950, 4950. Studies Abroad (3-18). Study in a foreign country. Individual course titles and locations are assigned for each course taken. See Studies Abroad program for details.

ACC 4350. Auditing (3). Prerequisite: ACC 3320. This course introduces the vocabulary, concepts, principles and techniques of auditing. The course presents a seven-step, generalized, audit process that may be applied to virtually any audit situation. Equal attention is given to operational type audits and to financial statement audits.

ACC 4550. Foundations of Accounting (3).

Business Administration Courses (BAD)
BAD course and prefixes have been change to MGT courses and prefixes

Economics Courses (ECO)

ECO 1110. Economics Inquiry (3). An introductory analysis of the market economy, focusing upon the principles, processes, and institutions that influence economic behavior. This course does not satisfy B.B.A. requirements.

ECO 1990-4990. Special Studies (1-3).

ECO 2210. Principles of Macroeconomics (3). Prerequisite: MTH 1110. An introductory course in macroeconomic theory. Primary emphasis is placed upon the study of economic aggregates. Topics to be studied include: the basic operation of a market economy; national income accounting, the determination of employment, output, and the price level; the banking system, fiscal, monetary, and supply-side economic policies.

ECO 2220. Principles of Microeconomics (3). Prerequisite: MTH 1110. An introductory course in microeconomic theory. Primary emphasis is placed upon the study of the behavior of individual decision-making units. Topics to be studied include: demand and supply analysis, the theory of consumer behavior, the theory of the firm, market structures and resource allocation, and resource price-employment determination.

ECO 2450. Current Issues in Economics (3). Prerequisites: ECO 1110 or ECO 2210. This course studies a number of contemporary issues surrounding business and public policy.

ECO 3130. Topics in Economics and Public Policy (3). Prerequisites: ECO 1110 or ECO 2210. A detailed study in a topic of special interest in economics.

ECO 3220. Money and Banking (3). Prerequisites: ECO 1110 or ECO 2210. A study of the nature and operation of the money and banking system in the United States and application of modern monetary and banking theory to current problems.

ECO 3230. Area Studies in Economics (3). Prerequisites: BAD 3300 or ECO 4300. A study focused upon economic issues in selected world regions, such as Asia, Europe and Latin America.

ECO 3260. Intermediate Macroeconomics (3). Prerequisite: ECO 1110 or ECO 2210. An extension of ECO 2210 designed to provide students with a richer treatment of modern macroeconomic principles and policy. Topics include national income and employment determination, unemployment and inflation, economic growth theory and policy, monetary and fiscal policy, and the influence of international trade and trade policy on the U.S. economy.

ECO 3270. Intermediate Microeconomic Analysis (3). Prerequisites: ECO 1110 or ECO 2210. An extension of ECO 2220, designed to provide students with a firm grasp of modern microeconomic principles and their application. Topics include consumer behavior and demand analysis, production and cost analysis, resource price and employment determination, market structure and performance, and the influence of public policy on industry performance.

ECO 3660. Business and Government (3). Prerequisites: ECO 1110 or ECO 2220. An examination of the influence of business and the antitrust laws on the structure, conduct, and performance of the United States industry.

ECO 3800. Comparative Economic Systems (3). Prerequisites: ECO 2210 and ECO 2220. This course investigates the organization of economic systems in the world's major industrialized nations. Through comparative analysis of social, private sector, and governmental institutions, students learn the strengths and weaknesses of national economies. The economics of CHina, the European Union, Japan and the Commonwealth of Independent States are the primary areas of interest for this course. Particular emphasis is placed upon the impact of globalization in each economy.

ECO 3950, 4950. Studies Abroad (3-18). Study in a foreign country. Individual course titles and locations are assigned for each course taken. See Studies Abroad program for details.

ECO 4000. Internship in Economics (1-3). Prerequisite: Approval of Economics Faculty Coordinator. A coordinated learning experience focused upon providing students with practical training in business or government. One semester hour of credit will be awarded for every four to five hours of work per week. A maximum of three semester hours may be applied toward the economics major or minor.

ECO 4010. Capital Internship in Economics (6). Prerequisite: Approval of Economics Faculty Coordinator and permission of the Capital Internship Liaison. Students who have been admitted to an approved internship program will complete a full-term internship in a government office or agency in Nashville or Washington, D.C.

ECO 4200. History of Economic Thought (3). Prerequisites: ECO 1110 or ECO 2210. A study in the development of economic thought from ancient to modern times with primary emphasis on the Classical, Neo-classical, and Keynesian periods.

ECO 4300. International Corporate Finance (3). (See FIN 4300 for course description.)

ECO 4330. International Financial Markets and Institutions (3). (See FIN 433 for course description.)

ECO 4400. International Economics (3). Prerequisites: ECO 1110 or ECO 2210. An examination of the special problems and issues surrounding the economic interaction of sovereign nations. Topics include gains from trade, patterns of trade, balance of payments, determination of exchange rates, free trade and protectionism, international capital markets, and issues in international policy coordination.

ECO 4500. Managerial Economics (3). Prerequisites: ECO 1110 or ECO 2220; MTH 1110. Studies the application of economic principles to business decision-making. Topics include demand and cost analysis, production principles and analysis, measurement and analysis of profits, pricing principles and practices, and the influence of market structure on business decisions.

Entrepreneurship Courses (ETP)

ETP 3000. Foundations in Entrepreneurship (3). This course will provide a basic understanding of the entrepreneurial process. Students will examine entrepreneurship as a career. A comprehensive self-assessment will help the students to better understand their own personal aspirations, and assess their unique skills and competencies. Students will learn about opportunity assessment for new venture ideas. An overview of business plans will be presented.

ETP 3500. Managing the Family Business (3). This course explores the unique personal, interpersonal issues, and business issues associated with the family-owned and managed firm. Topics include challenges and opportunities for family businesses, the dynamics of family interactions within the family business culture, conflict resolution, estate planning, and succession planning. This course requires significant participation of family members of the student’s own family firm.

ETP 3700. Entrepreneurial Financial Management (3). Prerequisite: ETP 3000. This course examines the process of financial forecasting for a new venture, effective financial management of an emerging business, sources of financing, bootstrapping, and exit planning.

ETP 3800. Service Learning in Entrepreneurship (3). Prerequisite: ETP 3000 or Instructor’s permission. This course will integrate service learning experiences in start-up entrepreneurial ventures into a seminar that examines a variety of issues common in entrepreneurship. The start-up ventures used for this course will include those supporting inner city economic development, newly created non-profits, or entrepreneurs seeking economic independence through business formation. Students will work with these entrepreneurs to assess their specific business needs, evaluate possible solutions, develop a plan of action, and assist with implementation. Self-reflection will be an important part of this process.

ETP 4400. Launching an Entrepreneurial Venture (3). Prerequisite: ETP 3000 or Instructor’s permission. Students will integrate experiences from either running or starting-up their own business ventures with the theory, concepts and models they are learning in their other entrepreneurship and business courses. The goal of the course is to assist students in implementing their businesses in a manner that is consistent with sound theory and values. The class is project based and uses a contract-learning model of evaluation.

ETP 4500. Entrepreneurial Venture Management (3). Prerequisites: ETP 3700 and MGT 3230. This course will serve as the capstone of the major. Students will participate in the development of a business plan for an actual venture they intend to start. If they do not intend to start a venture, students will be teamed up with those that have a legitimate idea for a new business. Students will examine the growth process and learn how to effectively manage the growth phase of a business.

Finance Courses (FIN)

FIN 1990-4990. Special Studies (1-3).

FIN 3010, 3020, 3030. Investments Laboratory (1). A one semester hour laboratory experience with actual equity investments. Students will manage a restricted stock portfolio, namely the Bruin Fund. Classes do not count toward Finance major requirements.

FIN 3210. Business Finance (3). Prerequisites: ACC 2410, ECO 2220, MTH 1150. This course contains an overview of basic financial concepts, tools and techniques used by financial managers of public corporations: working capital management, financial instrument and project evaluation, sources of funding and strategic financial decisions.

FIN 3230. Real Estate (3). An introduction to current real estate problems and practices from the standpoint of the broker, businessman, and property owner. Includes the legal, financial, economic, and social aspects of the real estate field.

FIN 3330. Financial Institutions Management (3). Prerequisite or co requisite: FIN 3210. This course focuses on managing risk and return in financial institutions. The interest rate, credit, liquidity, foreign exchange and equity risks of financial intermediaries such as commercial banks, savings banks, investment banks and insurance companies are identified and tools and techniques used to control these risks are explored.

FIN 3380. Insurance and Risk Management (3). A study of the basic problems and principles found in modern-day insurance and in other risk-handling methods. It examines the diverse elements of risk and insurance from the risk manager's viewpoint.

FIN 3460. Investment Portfolio Management (3). Prerequisite or Co requisites: ACC 2410, ECO 2220, MTH 1150. This course provides students with a practical, “hands-on” learning opportunity in managing an investment portfolio. Utilizing a quantitative and qualitative discipline of equity analysis, students are able to learn and understand some of the criteria that Wall Street professionals use to derive intrinsic values and earnings growth rates of common stocks. In addition, this course offers an overview of the financial markets and the techniques in valuing and managing a variety of securities and investment products.

FIN 3510. Personal Money Management (3). Prerequisite MTH 1000 level or higher. This course includes the relationship of the consumer to the economy, markets and prices, money management, home mortgages, family transportation, estate planning, insurance, investments, savings and taxes. May not be used to satisfy the requirements for a major in Finance.

FIN 3950, 4950. Studies Abroad (3-18). Study in a foreign country. Individual course titles and locations are assigned for each course taken. See Studies Abroad program for details.

FIN 4210. Corporate Finance (3). Prerequisite: FIN 3210. This course focuses on the impact of the market valuation of assets on the investment and financing decisions of corporate managers. The student analyzes the following issues in terms of importance to corporate decisions: net present value, asset valuation models, efficient capital markets, value additively, principal agent relationships and option theory.

FIN 4330. International Capital Markets (3). Prerequisites/Co requisites: FIN 3210, BAD 3300. This course analyzes the key financial markets and instruments that facilitate international trade and investment activity. The economic determinants of exchange rates in the major financial markets are studied and the financial tools and techniques used to manage exchange rate exposure by the firm are identified and explored

FIN 4410. Advanced Business Finance (3). Prerequisite FIN 3210,Prerequisites/Co requisites FIN 4210. Case studies related to financial management of the firm.

FIN 4460. Investment Management (3). Prerequisite: FIN 3210. A study of the application of financial theory and statistical and mathematical models to the valuation of financial assets and derivative financial assets. Based on valuation theory, issues related to the creation and management of portfolios are examined.

Health Care Management (HCM)
HCM course and prefixes have been change to MGT courses and prefixes

Information Systems Management Courses (ISM)

ISM 1330. Computer Fundamentals (3). This course provides a survey of the principles and concepts of computer operation including a familiarization with hardware components and software tools such as word processing, spreadsheet and database. Application of computers in business will be taught in a hands-on environment.

ISM 1990-4990. Special Studies (1-3).

ISM 2050. Visual BASIC Programming (3). Prerequisite: ISM 1330. This course will familiarize the student with programming logic and program design techniques. Program development will include GUI (Graphical User Interfaces) and DBMS (DataBase Management Systems).

ISM 2100. COBOL Programming (3). Prerequisite: ISM 1330. An introduction to the planning, design, coding, testing, and debugging of computer programs written in the COBOL language. Emphasis will be given to structured design and testing techniques.

ISM 2150. Introduction to Programming in C++ (3). Prerequisite: ISM 1330. This course provides an introduction to programming using C++ programming language. Topics include program control and iteration, functions, arrays and pointers, structures and unions, classes and data abstractism, operator overloading, inheritance, polymorphism and class templates.

ISM 2500. Information Technology Survey (3). Prerequisite: ISM 1330. Surveys Information Technology including facilities, modes of utilization in business, and trends in the industry. Specifically considered will be: Microcomputers, Minicomputers, Mainframe Computers, Networks System Development Tools, Computer Aided Software Engineering, Decision Support, Expert Systems, Operating Systems and Artificial Intelligence.

ISM 3300. Structured Analysis & Design (3). Prerequisite: ACC 2420. A study of structured techniques for analyzing complex business systems and designing logical information systems that satisfy user requirements.

ISM 3620. Database Management (3). Prerequisites: ISM 1330. An introduction to object-relational database management systems in the client-server environment. Topics include logical and physical database design; data modeling; principles of database normalization; server design and generation; database utilization using SQL (Structured Query Language).

ISM 3700. Microcomputer Applications (3). Prerequisites: ISM 1330, ACC 2420. This is a hands-on development course utilizing a relational DataBase Management System on microcomputers to solve business problems. The student will be expected to identify the problem, define the requirements, and to design, develop and implement the solution including adequate documentation and testing.

ISM 3720. Database Administration (3). Prerequisites: ISM 3620. An introduction to database administration in the client-server environment. Topics include database systems architecture, creating and managing database objects, logical and physical database storage concepts and objects, managing data integrity, managing users, managing system security, backup and recovery issues and techniques, and performance tuning methods and strategies.

ISM 3730. Telecommunications (3). Prerequisite: ISM 1330. This course provides an in-depth knowledge in telecommunications technologies, hardware and software. Architecture, topologies and protocols will be analyzed along with standards. Topics include: telecommunication devices, media, systems, network hardware and software; network configurations; network application; privacy, security, reliability; installation and monitoring of networks; management of telecommunications.

ISM 3950, 4950. Studies Abroad (3-18). Study in a foreign country. Individual course titles and locations are assigned for each course taken. See Studies Abroad program for details.

ISM 4010. Database Applications Design and Development (3). Prerequisites: ISM 3720. An introduction to the development of client-server database applications. Topics include application modeling and design tools; creation of reusable forms and report, etc., to retrieve, display, modify, and store data running against an object-relational database system.

ISM 4210. Web Database Management Systems (3). Prerequisites: ISM 4010. An introduction to building, deploying and monitoring web database applications and content-driven web sites. Topics include creation of a web database site, designing web database sites, managing web database site content, and web database site administration.

ISM 4260. Application Development (3). Prerequisites: ISM 2050 or ISM 2100, ISM 3300, and ISM 3620. This course is a senior-level ISM capstone course which will incorporate all the ISM techniques and processes. It is primarily a major project to demonstrate the business application development process. It stresses problem analysis and definition, data and object design, and program development. It will utilize leading edge tools such as CASE (Computer Aided Software Engineering), SDT (Systems Development Tools) and DBMS (DataBase Management Systems).

ISM 4310. Information Technology Management (3). Prerequisites: ISM 3300 and a programming language. This is a case-oriented course that deals with the researching and management of IT trends, both national and international. The course will cover such topics as: organizational issues, IT development issues, strategic planning, project planning, control and development, and the IT role in corporate strategic positioning.

ISM 4400. Information Systems Audit and Control (3). Prerequisites: ACC 2420, ISM 1330. A study of the special problems and techniques in auditing the control environments of automated accounting systems. Special emphasis will be placed on auditing Ôthrough' as opposed to 'around' the computer.

ISM 4500. Current Topics in Information Systems (3). Prerequisites: ISM 3300 and senior standing. Students will study and research current topics in Information Systems. Various papers, reports and formal presentations will be assigned to each student.

ISM 4610. Decision Support Systems (3). Prerequisites: MTH 1150; MTH 1210 or MTH 2140; MGT 3110; ISM 3300. MSS (Management Support Systems), DSS (Decision Support Systems), ES (Expert Systems), and EIS (Executive Information Systems), commercially available, will be surveyed. Quantitative data analysis techniques will be applied to business data to teach the student how to create business decision information from business data to support high value tactical and strategic management decisions. One or more commercially available decision support software products will be employed.

Logistics and Supply Chain Management (LSC)

LSC 1990-4990. Special Studies (1-3).

LSC 3010. Introduction to Logistics and Supply Chain Management (3). This course is an introduction to the purchasing, material management and logistics management areas of business. Objectives, processes and functions of supply chanin activities are considered. Interfirm systems and global supply operations are discussed. Attention is given to the role of supply chain processes in the creation of customer value and competitive advantage.

LSC 3100. Supply Chain Management (3). This course considers purchasing, material management and logistics activities of supply chain management. Methods for aquiring, storing, handling, and moving material inventory are discussed. Supplier selection and supplier relationships, material handling and inventory management, distribution activities, quality and customer service are considered.

LSC 3200. Chain Management (3). Prerequisite: LSC 3010. This course considers management of material movement to optimize cost and customer service. Transporation, warehousing, packaging, material handling, and information processing are considered as an integrated system for customer service.

LSC 4100. Analysis and Design of Logistics Systems (3). Prerequisite: MTH 2140, LSC 3010, LSC 3200, MGT 4180. This course considers analytic tools and models used to address logistics problems. Topics include network design, warehousing, vehicle scheduling and dispatching, and routing models. Interface with operations function is considered.

LSC 4200. Information Technology for Logistics and Supply Chain Management (3). Prerequisite: MTH 2140, LSC 3010, LSC 3200, MGT 4180. This course considers current developments in information systems technology to support logistics and supply chain management and the integration of these activities with purchasing, operations and customer service. Decision support systems to aid logistics and supply chain functions and interfirm systems are considered.

LSC 4300. Carrier Management (3). Prerequisite: LSC 3010, LSC 3200. This course examines rate-making practice, contractural issues, regulatory issues, and public policy issues related to transportation. Factors influencing transportation costs and pricing and mode/carrier selection are considered.

Management Courses (MGT)

MGT 1010. Introduction to Business (3). A survey of the field of business designed to give the student essential familiarity with the different types of business organizations. The course is designed to serve as an introduction to all other business courses. This course may be taken as an elective by School of Business majors in their freshman and sophomore years only.

MGT 1110. The Business Freshman Experience (1). This course provides an introduction and orientation to the functions and resources of the Undergraduate School of Business. The course is designed to help first-year students adjust to the learning process, and acquire essential academic survival skills. Topics include decision-making, goal setting, planning, time management, study skills, career exploration, and group/teamwork. (Course formerly listed as BAD 111)

MGT 1990-4990. Special Studies (1-3).

MGT 2410. Business Law I (3). A course in the fundamentals of law in relation to business. Areas studied include: law and its sources, the judicial system, methods of resolving disputes, torts, criminal law, and contracts.

MGT 3000. Cooperative Experience (1-6). This is a formal cooperative education assignment in which the qualifying student works with a participating business organization as an intern for selected period(s) of time. (May be repeated, to a maximum credit of six hours.) Music Business Majors should register for MBU 2980 Internship.

MGT 3050. Health Care Systems: Issues and the Changing Environment (3). This course provides a comprehensive study of the various components of the American health care delivery system. This includes an overview of organizations that participate in delivery of health care services and an analysis of current health care issues. (Course formerly listed as HCM 301)

MGT 3110. Principles of Management (3). Prerequisites: ECO 2220, ACC 2420. A study of the generally accepted management principles which have contributed to contemporary practices found in successful business planning, organizing, directing, and controlling.

MGT 3120. Management Communications (3). Prerequisite: ENG 1020. This course focuses on the development of written, speaking and listening skills, which are important for successful management in today's business environment. Individual and collaborative work are emphasized. Course content includes writing executive summaries, proposals, reports, memos, and letters; conducting research; developing oral presentations including use of the latest in communication technologies; developing critical-thinking skills and team building skills; and stressing values and ethics in business communications.

MGT 3200. Travel and Tourism Management (3). A study of the development of tourism at the regional, national, and international levels. This course examines destination marketing organizations, tourism organizations, travel agencies, tour operators and travel suppliers in the global network of the travel services industries.

MGT 3230. Business Ethics (3). This course presents a practical approach that examines ethical issues faced in the contemporary business environment. A comprehensive body of information about business and managerial ethics is presented. This course uses real-world case studies to enable students to make responsible business ethical decisions. (Same as PHI 3230.)

MGT 3250. Event Management (3). This course will focus on best practices in modern event management. Topics covered include the administration, coordination, marketing and legal, ethical and risk management issues of managing events. Practical case studies and stories will be discussed and applied to real-life management of events.

MGT 3260. Financial Management of Health Care Organizations (3). Prerequisite: MGT 3050. This course focuses on the acquisition, allocation and management control of financial resources within health care organizations. Included are cost analysis, financial position analysis and strategies, reimbursement, pricing policies, budgeting, capital expenditure, analysis of financial reports, and internal controls.

MGT 3270. Human Resource Management (3). Prerequisite: MGT 3110. Personnel policies, procedures, practices, and administration from the perspective of the administration of the employee in the business organization and the personnel department. Techniques to research, create, and maintain organizational relations are covered.

MGT 3300. International Business (3). Prerequisites: ECO 1110 or ECO 2210. An introduction to the theories and practices of international business. The course gives special emphasis to the impact of environmental forces on multinational firms and on management responses to changing international conditions.

MGT 3330. Ethical and Legal Issues in Health Care (3). Prerequisite: MGT 3050. This course is an overview of ethical and legal issues faced by managers in health care organizations. The focus is on using real world ethics cases to equip students to make responsible decisions about ethical and legal issues.

MGT 3390. Restaurant and Food Service Management (3). A study of the principles of restaurant and food service cost controls with an emphasis on contemporary management theories and their application to the competitive restaurant and food service industry. Students will explore new concepts in the food service and restaurant business and examine menu and service trends.

MGT 3410. Labor Relations (3). Prerequisites: ECO 2210, ECO 2220. This course considers the development of organized labor, analyzes labor policies, wages, hours, unionism, labor management relations and their relationship to government.

MGT 3500. Managing the Family Business (3). Explores the unique personal and interpersonal issues, as well as the business issues, associated with the family-owned and managed firm. Topics include the competitive strengths and weaknesses of a family firm, the dynamics of family interactions and the family business culture, conflict resolution, estate planning, and planning for success.

MGT 3910. Lodging Management (3). A study of lodging systems and operations. An overview of key departments in a lodging establishment provides a framework to analyze and discuss principles of lodging management. Students will participate in practical applications exploring lodging businesses and the lodging industry.

MGT 3950, 4950. Studies Abroad (3-18). Study in a foreign country. Individual course titles and locations are assigned for each course taken. See Studies Abroad program for details.

MGT 4000. Seminar on Selected Strategic Level Business Topics (3). Prerequisites: Senior standing business major and approval of the Dean of the School of Business. A one-semester hour seminar in which students explore executive-level issues facing business organizations.

MGT 4010. Principles and Examples of Leadership (1). Prerequisites: Senior standing and approval of both the Dean of the School of Business and the Dean of the School of student's major (if different from business). A one-semester hour course in which leadership is analyzed by principles and examples.

MGT 4020. Patterns and Examples of Innovation (1). Prerequisites: Senior standing and approval of both Dean of the School of Business and Dean of the school of student's major (if different from business). A one-semester hour course in which innovation is analyzed by example.

MGT 4120. Small Business Management (3). Prerequisites: MGT 3110, MKT 3210, FIN 3210. A course to develop the student's base knowledge in entrepreneurship through an integrative study of the elements in new venture analysis and applied principles of business management.

MGT 4180. Operations Management (3). Prerequisites: MGT 3110, MTH 2140. A study of the operational practices and functions used to obtain optimal utilization of production factors and business resources with emphasis on quantitative analysis in planning, controlling and decision-making in an industrial environment.

MGT 4220. Business Law II (3). Prerequisite: BAD 2410. A second course in law fundamentals related to business transactions. Topics include: the Uniform Commercial Code, bankruptcy, agency, property, and forms of business organization.

MGT 4230. Marketing in Health Care Organizations (3). Prerequisite: MGT 3050. The application of marketing theories, concepts and practices to the health care organization. Includes the development of plans and program for marketing health care services.

MGT 4270. Resource Management in Health Care Organizations (3). Prerequisite: MGT 3050, MGT 3270. This course explores human resource policies, procedures, practices, and administration in health care organizations. Techniques to research, create, and maintain organizational relations are covered.

MGT 4280. Organizational Theory (3). Prerequisites: MGT 3110, MGT 3270. A study of the structure, processes, and behavior of organizations in industry and business. This course emphasizes the environment in which organizations function and their effect on management techniques with regard to social, economic, and ecological influence.

MGT 4360. Health Care Management: Theory and Strategy (3). Prerequisite: MGT 3050. This course examines management practices and strategies of health care organizations in the current social, economic, and political environment.

MGT 4630. Health Care Management Internship Program (1-3). Prerequisite: MGT 3050. A structured assignment which allows the student to gain practical experience in a health care management position relating to an area of career interest. The student is directed by faculty and supervised by a member of the cooperating organization.

MGT 4960. Strategic Management (3). Prerequisites: MGT 3110, MKT 3210, FIN 3210; and senior standing. A study of strategy development and implementation by managers and executives. Integrates the individual functional courses from the viewpoint of the executive. All work will be typewritten. Course is to be taken the semester immediately before graduation.

Note: BAD prefix codes were converted to MGT prefixes in Spring 04.

Marketing Courses (MKT)

MKT 1990-4990. Special Studies (1-3).

MKT 3210. Principles of Marketing (3). Prerequisite: Junior standing. An introductory marketing course designed to give a basic understanding of marketing principles used by businesses, and the operation of our marketing system. The marketing mix, marketing environment, strategic marketing planning, marketing of services, and international marketing are some of the topics discussed.

MKT 3220. Personal Selling (3). Prerequisite: MKT 3210. A study of the fundamentals of salesmanship emphasizing the behavioral aspects of the communication process and a systematic approach to selling. The course utilizes a consultative approach to selling.

MKT 3230. Services Marketing (3). Prerequisite: MKT 3210. An application of marketing principles applied to service organizations. Unique problems in service businesses including intangibility, matching supply and demand, and relationship management are discussed.

MKT 3320. Consumer Behavior (3). Prerequisites: MKT 3210, PSY 2100. An analysis of consumer motivation, consumer motivation, consumer purchase decisions, and factors that influence the decision process. Psychological, cultural, and media influences on decision-making are discussed.

MKT 3620. Marketing of Recorded Music (3). (Same as MBU 3620.)

MKT 3950, 4950. Studies Abroad (3-18). Study in a foreign country. Individual course titles and locations are assigned for each course taken. See Studies Abroad program for details.

MKT 4020. Advertising Principles (3). Prerequisite: MKT 3210. This course gives students a broad perspective of advertising. Topics include developing advertising objectives and strategy, planning, buying, and scheduling media, creating and producing advertisements, industry regulation, and ethical issues in advertising.

MKT 4310. International Marketing (3). Prerequisites: BAD 3300, MKT 3210. The course will explore the differences between domestic and international marketing. Marketing problems, opportunities, and organization of multinational firms to serve transnational markets are examined. Government aids and impediments are discussed along with a framework for cross-cultural analysis.

MKT 4320. Retail Management (3). Prerequisite: BAD 3300, MKT 3210. A study of strategic retail management. Attention is devoted to the retail strategy process, retail site selection, retail organization structure, and human resource management. In-depth analyses of merchandising planning and management, pricing, promotion, store design and layout, and customer service are covered.

MKT 4440. Market Research (3). Prerequisites: MKT 3210, MTH 1150 and at least two upper-level marketing courses. A study of modern marketing research techniques and their applications. Topics include research design, questionnaire design, sampling, data collection and analyses, and report preparation and presentation. This course normally includes a major project.

MKT 4450. Special Topics in Marketing (3). This course offers the student an opportunity to investigate and study a special current marketing topic not covered in other marketing courses. Areas of study might include internet marketing, business-to-business marketing and non-profit marketing.

MKT 4750. Strategic Marketing Management (3). Prerequisite: Senior standing and completion of twelve hours of marketing courses. A capstone course for marketing majors that deals with the strategic market planning process. Topics include SWOT ANALYSIS, the strategic planning process, and the development of a marketing plan. This course normally involves a major project.