Undergraduate
School of Business Administration | Business
Courses | Mike Curb School
of Music Business | Music Business Courses
Accounting
Courses (ACC)
ACC
199-499. Special Studies (1-3).
ACC
241, 242. Accounting Principles (3, 3).
A study of basic concepts, principles and practices involved in
processing and communicating economic information through financial
statements.
ACC
331, 332. Intermediate Accounting (3, 3).
Prerequisite: ACC
242. In-depth study of accounting theory principles and practices
relating to the basic elements involved in financial reporting.
ACC
335. Federal Income Taxes (3).
Prerequisite: ACC 242. A study of federal income tax laws with particular
emphasis on the preparation and filing of individual, partnership,
and corporate tax returns.
ACC
346. Cost Accounting (3).
Prerequisite: ACC 242. A study of accounting for costs of manufacturing
a product or rendering a service with attention given to job order,
process and standard cost systems.
ACC
349. Managerial Accounting (3).
Prerequisite: ACC 242. A study of how accounting data can be interpreted
and used by management in planning and controlling business activities.
ACC
352. Accounting Information Systems (3).
Prerequisite: ACC 242. This course provides students with a broad
awareness of basic IS concepts, including inputs and outputs, processing
procedures, files and controls as well as how IS impacts managerial
decision making and organizational structures. The course introduces
students to a range of IS analysis and design techniques and steps
in the system's life cycle.
ACC
395, 495. Studies Abroad (3-18).
Study in a foreign country. Individual course titles and locations
are assigned for each course taken. See Studies Abroad program for
details.
ACC
433. Advanced Accounting (3).
Prerequisite: ACC 332. A study of some specialized areas of accounting
including bankruptcies, estates and trusts, partnerships, not-for-profit
institutions, multinational operations, and consolidations.
ACC
435. Auditing (3).
Prerequisite: ACC 332. A study of the principles and techniques
of auditing financial statements including consideration of professional
standards, professional conduct, legal liability, internal control,
audit sampling, audit evidence, auditors' reports, and audit procedures.
ACC
436. Advanced Auditing (3). Prerequisite: ACC 435. This
course will build upon the standards and procedures introduced in
the beginning auditing course. Case situations involving application
of professional ethics and standards will be used.
ACC
440. Information Systems Audit and Control (3).
Prerequisites: ACC 242, ISM 133. A study of the special problems
and techniques in auditing the control environments of automated
accounting systems. Special emphasis will be placed on auditing
Œthrough' as opposed to Œaround' the computer.
ACC
442. Institutional Accounting (3).
Prerequisite: ACC 242. A study of accounting theory and practice
relative to state and local government. Also included are other
not-for-profit institutions such as hospitals, universities, and
voluntary health and welfare organizations.
ACC
452. Professional Accounting Standards (3).
Prerequisite: Senior standing and ACC 332. A study of contemporary
accounting and auditing issues included in AICPA, CASB, FASB and
SEC pronouncements.
ACC
476. Federal Tax II (3).
Prerequisite: ACC 335 (minimum grade "C"). A study of
the structure of taxation for corporations, partnerships, estates,
trusts, and gifts.
Business
Administration Courses (BAD)
BAD
101. Introduction to Business (3).
A survey of the field of business designed to give the student essential
familiarity with the different types of business organizations.
The course is designed to serve as an introduction to all other
business courses. This course may be taken as an elective by School
of Business majors in their freshman and sophomore years only.
BAD
199-499. Special Studies (1-3).
BAD
241. Business Law I (3). A
course in the fundamentals of law in relation to business. Areas
studied include: law and its sources, the judicial system, methods
of resolving disputes, torts, criminal law, and contracts.
BAD
298. Cooperative Experience (1-6). This is a formal cooperative
education assignment in which the qualifying student is placed with
a participating business organization as an intern for selected
period(s) of time. (May be repeated, to a maximum credit of six
hours.) Music Business Majors should register for MBU 298 Internship.
BAD
330. International Business (3). Prerequisites: ECO 221,
ECO 222. An introduction to the theories and practices of international
business. The course gives special emphasis to the impact of environmental
forces on multinational firms and on management responses to changing
international conditions.
BAD
395, 495. Studies Abroad (3-18).
Study in a foreign country. Individual course titles and locations
are assigned for each course taken. See Studies Abroad program for
details.
BAD
422. Business Law II (3).
Prerequisite: BAD 241. A second course in law fundamentals related
to business transactions. Topics include: the Uniform Commercial
Code, bankruptcy, agency, property, and forms of business organization.
Economics
Courses (ECO)
ECO
111. Economics Inquiry (3).
An introductory analysis of the market economy, focusing upon the
principles, processes, and institutions that influence economic
behavior. This course does not satisfy B.B.A. requirements.
ECO
199-499. Special Studies (1-3).
ECO
221. Principles of Macroeconomics (3).
Prerequisite: MTH 111. An introductory course in macroeconomic theory.
Primary emphasis is placed upon the study of economic aggregates.
Topics to be studied include: the basic operation of a market economy;
national income accounting, the determination of employment, output,
and the price level; the banking system, fiscal, monetary, and supply-side
economic policies.
ECO
222. Principles of Microeconomics (3).
Prerequisite: MTH 111. An introductory course in microeconomic theory.
Primary emphasis is placed upon the study of the behavior of individual
decision-making units. Topics to be studied include: demand and
supply analysis, the theory of consumer behavior, the theory of
the firm, market structures and resource allocation, and resource
price-employment determination.
ECO
245. Current Issues in Economics (3).
Prerequisites: ECO 111 or ECO 221. This course studies a number
of contemporary issues surrounding business and public policy.
ECO
313. Topics in Economics and Public Policy (3).
Prerequisites: ECO 111 or ECO 221. A detailed study in a topic of
special interest in economics
ECO
322. Money and Banking (3).
Prerequisites: ECO 221, ECO 222. A study of the nature and operation
of the money and banking system in the United States and application
of modern monetary and banking theory to present-day problems.
ECO
323. Area Studies in Economics (3).
Prerequisites: BAD 330 or ECO 430. A study focused upon economic
issues in selected world regions, such as Asia, Europe and Latin
America.
ECO
326. Intermediate Macroeconomics (3).
Prerequisite: ECO 221. This course is an extension of ECO 221. Topics
covered in ECO 221 will be examined in more depth with the objective
of providing the student with a greater understanding of economic
theory in order to gain a better perspective of economic policy.
ECO
327. Intermediate Microeconomic Analysis (3).
Prerequisites: ECO 221, ECO 222; MTH 121 or MTH 214. This course,
an extension of ECO 222, is designed to provide the student with
a richer treatment of modern economic theory and its application.
ECO
366. Business and Government (3). Prerequisites: ECO
111 or ECO 222. An examination of the influence of business and
the antitrust laws on the structure, conduct, and performance of
the United States industry.
ECO
395, 495. Studies Abroad (3-18).
Study in a foreign country. Individual course titles and locations
are assigned for each course taken. See Studies Abroad program for
details.
ECO
400. Internship in Economics (1-3).
Prerequisite: Approval of Economics Faculty Coordinator. A coordinated
learning experience focused upon providing students with practical
training in business or government. One semester hour of credit
will be awarded for every four to five hours of work per week. A
maximum of three semester hours may be applied toward the economics
major or minor.
ECO
401. Capital Internship in Economics (6). Prerequisite:
Approval of Economics Faculty Coordinator and permission of the
Capital Internship Liaison. Students who have been admitted to an
approved internship program will complete a full-term internship
in a government office or agency in Nashville or Washington, D.C.
ECO
420. History of Economic Thought (3).
Prerequisites: ECO 111 or ECO 221. A study in the development of
economic thought from ancient to modern times with primary emphasis
on the Classical, Neo-classical, and Keynesian periods.
ECO
430. International Corporate Finance (3). (See FIN 430
for course description.)
ECO
433. International Financial Markets and Institutions (3).
(See FIN 433 for course description.)
ECO
440. International Economics (3).
Prerequisites: ECO 111 or ECO 221. An examination of the special
problems and issues surrounding the economic interaction of sovereign
nations. Topics include gains from trade, patterns of trade, balance
of payments, determination of exchange rates, free trade and protectionism,
international capital markets, and issues in international policy
coordination.
ECO
450. Managerial Economics (3). Prerequisites: ECO 221,
ECO 222; MTH 115; MTH 121 or MTH 214. Application of economic theory
to business decision-making; emphasis on profit maximization, capital
investment decisions, measurement and analysis of revenue and cost,
pricing practices, production theory and optimization techniques.
Finance
Courses (FIN)
FIN
152. Investment Portfolio Management (3).
An introduction to the principles of common stock portfolio management
utilizing stock selections tools, portfolio management, investment
record keeping and administration through actual and simulated investment
opportunities. May not be used to satisfy the requirements for a
major in Finance.
FIN
199-499. Special Studies (1-3).
FIN
301, 302, 303. Investments Laboratory (1).
Prerequisites: Finance 346 or Permission of Finance Faculty and
Dean of the School of Business. A one-semester hour laboratory experience
with actual and simulated investments. Students may be assigned
to investment groups utilizing different investment principles.
A restricted fund designated for the purpose may be utilized.
FIN
321. Business Finance (3).
Prerequisites: ACC 241, ECO 222, MTH 115. This course contains an
overview of basic financial concepts, tools and techniques used
by financial managers of public corporations: working capital management,
financial instrument and project evaluation, sources of funding
and strategic financial decisions.
FIN
323. Real Estate (3).
An introduction to current real estate problems and practices from
the standpoint of the broker, businessman, and property owner. Includes
the legal, financial, economic, and social aspects of the real estate
field.
FIN
333. Financial Institutions Management (3).
Prerequisite or corequisite: FIN 321. This course focuses on managing
risk and return in financial institutions. The interest rate, credit,
liquidity, foreign exchange and equity risks of financial intermediaries
such as commercial banks, savings banks, investment banks and insurance
companies are identified and tools and techniques used to control
these risks are explored.
FIN
338. Insurance and Risk Management (3). A study of the
basic problems and principles found in modern-day insurance and
in other risk-handling methods. It examines the diverse elements
of risk and insurance from the risk manager's viewpoint.
FIN
346. Introduction to Investing (3).
Prerequisite: FIN 321. An introduction to investing in stocks, bonds,
and other securities.
FIN
351. Survey of Financial Services (3). This course includes
the relationship of the consumer to the economy, markets and prices,
money management, home mortgages, family transportation, estate
planning, insurance, investments, savings and taxes. May not be
used to satisfy the requirements for a major in Finance.
FIN
395, 495. Studies Abroad (3-18). Study in a foreign country.
Individual course titles and locations are assigned for each course
taken. See Studies Abroad program for details.
FIN
421. Corporate Finance (3). Prerequisite: FIN 321. This
course focuses on the impact of the market valuation of assets on
the investment and financing decisions of corporate managers. The
student analyzes the following issues in terms of importance to
corporate decisions: net present value, asset valuation models,
efficient capital markets, value additivity, principal agent relationships
and option theory.
FIN
430. International Corporate Finance (3).
Prerequisites: FIN 321, BAD 330. This course examines the application
of financial management principles to the financial decisions of
international corporations, focusing on issues unique to international
firms: accounting, tax, transaction, economic and political exposure.
FIN
433. International Financial Markets and Institutions (3).
Prerequisites: FIN 321, BAD 330. This course analyzes the key financial
markets and instruments that facilitate international trade and
investment activity. The economic determinants of prices, price
changes and price relationships in the major financial markets are
studied and the financial tools and techniques used to manage price
exposure are identified.
FIN
446. Investment Management (3).
Prerequisite: FIN 321. A study of the application of financial theory
and statistical and mathematical models to the valuation of financial
assets and derivative financial assets. Based on valuation theory,
issues related to the creation and management of portfolios are
examined.
Health
Care Management (HCM)
HCM
301. Health Care Systems: Issues and the Changing Environment (3).
This course provides a comprehensive study of the various components
of the American health care delivery system. This includes an overview
of organizations that participate in delivery of health care services
and an analysis of current health care issues.
HCM
326. Financial Management of Health Care Organizations (3).
Prerequisite: HCM 301. This course focuses on the acquisition, allocation
and management control of financial resources within health care
organizations. Included are cost analysis, financial position analysis
and strategies, reimbursement, pricing policies, budgeting, capital
expenditure, analysis of financial reports, and internal controls.
HCM
333. Ethical and Legal Issues in Health Care (3).
Prerequisite: HCM 301. This course is an overview of ethical and
legal issues faced by managers in health care organizations. The
focus is on using real world ethics cases to equip students to make
responsible decisions about ethical and legal issues.
HCM
395, 495. Studies Abroad (3-18).
Study in a foreign country. Individual course titles and locations
are assigned for each course taken. See Studies Abroad program for
details.
HCM
423. Marketing in Health Care Organizations (3).
Prerequisite: HCM 301. The application of marketing theories, concepts
and practices to the health care organization. Includes the development
of plans and program for marketing health care services.
HCM
427. Resource Management in Health Care Organizations (3).
Prerequisite: HCM 301, MGT 327. This course explores human resource
policies, procedures, practices, and administration in health care
organizations. Techniques to research, create, and maintain organizational
relations are covered.
HCM
436. Health Care Management: Theory and Strategy (3).
Prerequisite: HCM 301. This course examines management practices
and strategies of health care organizations in the current social,
economic, and political environment.
HCM
463. Health Care Management Internship Program (1-3).
Prerequisite: HCM 301. A structured assignment which allows the
student to gain practical experience in a health care management
position relating to an area of career interest. The student is
directed by faculty and supervised by a member of the cooperating
organization.
Hospitality,
Travel and Tourism Courses (HTT)
HTT 199-499. Special Studies (1-3).
HTT 298. Internship (1-6).
Prerequisite: HTT 211. A work study program with a participating
hospitality organization. Each semester students may take 1-3 credit
hours, with a maximum of 6 credit hours in the formal internship
program.
HTT
311. Hospitality Management (3). Prerequisite: Junior
standing. This course applies the principles of management to the
hospitality industry with a focus on three major areas of hospitality
business: food service, lodging, and travel and tourism. Students
participate in real-world projects and case studies to gain exposure
to the dimensions of the hospitality and tourism industry.
HTT
320. Travel and Tourism Management (3).
A study of the development of tourism at the regional, national,
and international levels. This course examines destination marketing
organizations, tourism organizations, travel agencies, tour operators
and travel suppliers in the global network of the travel services
industries.
HTT
339. Restaurant and Food Service Management (3). A study
of the principles of restaurant and food service cost controls with
an emphasis on contemporary management theories and their application
to the competitive restaurant and food service industry. Students
will explore new concepts in the food service and restaurant business
and examine menu and service trends.
HTT
391. Hotel Operating Practices (3). A study of hotel
systems and operations. An overview of all divisions in a hotel
provides a framework to analyze and discuss principles of hotel
management. Students will participate in simulated management of
an inn in the areas of reservations, front office, and accounting.
HTT
395, 495. Studies Abroad (3-18). Study in a foreign country.
Individual course titles and locations are assigned for each course
taken. See Studies Abroad program for details.
HTT
491. Advanced Hospitality and Tourism Management (3).
Prerequisite: HTT 211, 320, 391. Special studies in hospitality
services and travel and tourism management. Students will participate
in simulated management skills exercises. Case studies are used
extensively in this course.
Information
Systems Management Courses (ISM)
ISM
133. Computer Fundamentals (3).
This course provides a survey of the principles and concepts of
computer operation including a familiarization with hardware components
and software tools such as Word Processing, Spreadsheet and Database.
Application of computers in business will be taught in a hands-on
environment.
ISM
199-499. Special Studies (1-3).
ISM 205. Visual BASIC Programming (3).
Prerequisite: ISM 133. This course will familiarize the student
with programming logic and program design techniques. Program development
will include GUI (Graphical User Interfaces) and DBMS (DataBase
Management Systems).
ISM
210. COBOL Programming (3).
Prerequisite: ISM 133. An introduction to the planning, design,
coding, testing, and debugging of computer programs written in the
COBOL language. Emphasis will be given to structured design and
testing techniques.
ISM
215. Introduction to Programming in C++ (3). Prerequisite:
ISM 133. This course provides an introduction to programming using
C++ programming language. Topics include program control and iteration,
functions, arrays and pointers, structures and unions, classes and
data abstractism, operator overloading, inheritance, polymorphism
and class templates.
ISM
250. Information Technology Survey (3). Prerequisite:
ISM 133. Surveys Information Technology including facilities, modes
of utilization in business, and trends in the industry. Specifically
considered will be: Microcomputers, Minicomputers, Mainframe Computers,
Networks System Development Tools, Computer Aided Software Engineering,
Decision Support, Expert Systems, Operating Systems and Artificial
Intelligence.
ISM
330. Structured Analysis & Design (3). Prerequisite:
ACC 242. A study of structured techniques for analyzing complex
business systems and designing logical information systems that
satisfy user requirements.
ISM
355. COBOL Application (3). Prerequisite: ISM 210. Application
programs are developed using COBOL language to implement realistic
business systems. Structured methodology is emphasized throughout
all phases of development.
ISM
362. Database Management (3). Prerequisites: ISM 205
or ISM 210. This course provides an introduction to network, hierarchical
and relational database models; logical and physical database design;
structured entity-relational and object-oriented approaches; ODBC
(Open Database Connectivity) standards and functions; data normalization;
data and database management, backup and recovery; database utilization
using SQL (Structured Query Language).
ISM
370. Microcomputer Applications (3). Prerequisites: ISM
133, ACC 242. This is a hands-on development course utilizing a
relational DataBase Management System on microcomputers to solve
business problems. The student will be expected to identify the
problem, define the requirements, and to design, develop and implement
the solution including adequate documentation and testing.
ISM
373. Telecommunications (3). Prerequisite: ISM 133. This
course provides an in-depth knowledge in telecommunications technologies,
hardware and software. Architecture, topologies and protocols will
be analyzed along with standards. Topics include: telecommunication
devices, media, systems, network hardware and software; network
configurations; network application; privacy, security, reliability;
installation and monitoring of networks; management of telecommunications.
ISM
395, 495. Studies Abroad (3-18). Study in a foreign country.
Individual course titles and locations are assigned for each course
taken. See Studies Abroad program for details.
ISM
426. Application Development (3). Prerequisites: ISM
205 or ISM 210, ISM 330, and ISM 362. This course is a senior-level
ISM capstone course which will incorporate all the ISM techniques
and processes. It is primarily a major project to demonstrate the
business application development process. It stresses problem analysis
and definition, data and object design, and program development.
It will utilize leading edge tools such as CASE (Computer Aided
Software Engineering), SDT (Systems Development Tools) and DBMS
(DataBase Management Systems).
ISM
431. Information Technology Management (3). Prerequisites:
ISM 330 and a programming language. This is a case-oriented course
that deals with the researching and management of IT trends, both
national and international. The course will cover such topics as:
organizational issues, IT development issues, strategic planning,
project planning, control and development, and the IT role in corporate
strategic positioning.
ISM
450. Current Topics in Information Systems (3). Prerequisites:
ISM 330 and senior standing. Students will study and research current
topics in Information Systems. Various papers, reports and formal
presentations will be assigned to each student.
ISM
461. Decision Support Systems (3). Prerequisites: MTH
115; MTH 121 or MTH 214; MGT 311; ISM 330. MSS (Management Support
Systems), DSS (Decision Support Systems), ES (Expert Systems), and
EIS (Executive Information Systems) commercially available will
be surveyed. Quantitative data analysis techniques will be applied
to business data to teach the student how to create business decision
information from business data to support high value tactical and
strategic management decisions. One or more commercially available
decision support software products will be employed.
Management
Courses (MGT)
MGT
199-499. Special Studies (1-3).
MGT
311. Principles of Management (3).
Prerequisites: ECO 222, ACC 242. A study of the generally accepted
management principles which have contributed to contemporary practices
found in successful business planning, organizing, directing, and
controlling.
MGT
312. Management Communications (3).
Prerequisite: ENG 102. This course focuses on the development of
written, speaking and listening skills, which are important for
successful management in today's business environment. Individual
and collaborative work are emphasized. Course content includes writing
executive summaries, proposals, reports, memos, and letters; conducting
research; developing oral presentations including use of the latest
in communication technologies; developing critical-thinking skills
and team building skills; and stressing values and ethics in business
communications.
MGT
323. Business Ethics (3).
This course presents a practical approach that examines ethical
issues faced in the contemporary business environment. A comprehensive
body of information about business and managerial ethics is presented.
This course uses real world case studies to enable students to make
responsible business ethical decisions. (Same as PHI 323.)
MGT
327. Human Resource Management (3). Prerequisite: MGT
311. Personnel policies, procedures, practices, and administration
from the perspective of the administration of the employee in the
business organization and the personnel department. Techniques to
research, create, and maintain organizational relations are covered.
MGT
341. Labor Relations (3).
Prerequisites: ECO 221, ECO 222. This course considers the development
of organized labor, analyzes labor policies, wages, hours, unionism,
labor management relations and their relationship to government.
MGT
395, 495. Studies Abroad (3-18).
Study in a foreign country. Individual course titles and locations
are assigned for each course taken. See Studies Abroad program for
details.
MGT
400. Seminar on Selected Strategic Level Business Topics (3).
Prerequisites: Senior standing business major and approval of the
Dean of the School of Business. A one-semester hour seminar in which
students explore executive-level issues facing business organizations.
MGT
401. Principles and Examples of Leadership (1). Prerequisites:
Senior standing and approval of both the Dean of the School of Business
and the Dean of the School of student's major (if different from
business). A one-semester hour course in which leadership is analyzed
by principles and examples.
MGT
402. Patterns and Examples of Innovation (1).
Prerequisites: Senior standing and approval of both Dean of the
School of Business and Dean of the school of student's major (if
different from business). A one-semester hour course in which innovation
is analyzed by example.
MGT
412. Small Business Management (3). Prerequisites: MGT
311, MKT 321, FIN 321. A course to develop the student's base knowledge
in entrepreneurship through an integrative study of the elements
in new venture analysis and applied principles of business management.
MGT
416. Entrepreneurship (3).
This course will provide students with knowledge concerning the
assessment of business opportunities related to starting a new business,
the initiation and startup, and the leading and managing of new
business ventures. A comprehensive new business plan will be developed
in the course.
MGT
418. Operations Management (3). Prerequisites: MGT 311,
MTH 214. A study of the operational practices and functions used
to obtain optimal utilization of production factors and business
resources with emphasis on quantitative analysis in planning, controlling
and decision-making in an industrial environment.
MGT
428. Organizational Theory (3).
Prerequisites: MGT 311, MGT 327. A study of the structure, processes,
and behavior of organizations in industry and business. This course
emphasizes the environment in which organizations function and their
effect on management techniques with regard to social, economic,
and ecological influence.
MGT
496. Strategic Management (3).
Prerequisites: MGT 311, MKT 321, FIN 321; and senior standing. A
study of strategy development and implementation by managers and
executives. Integrates the individual functional courses from the
viewpoint of the executive. All work will be typewritten. Course
is to be taken the semester immediately before graduation.
Marketing
Courses (MKT)
MKT
199-499. Special Studies (1-3).
MKT
321. Principles of Marketing (3).
Prerequisite: Junior standing. An introductory marketing course
designed to give a basic understanding of marketing principles used
by businesses, and the operation of our marketing system. The marketing
mix, marketing environment, strategic marketing planning, marketing
of services, and international marketing are some of the topics
discussed.
MKT
322. Personal Selling (3).
Prerequisite: MKT 321. A study of the fundamentals of salesmanship
emphasizing the behavioral aspects of the communication process
and a systematic approach to selling. The course utilizes a consultative
approach to selling.
MKT
323. Services Marketing (3).
Prerequisite: MKT 321. An application of marketing principles applied
to service organizations. Unique problems in service businesses
including intangibility, matching supply and demand, and relationship
management are discussed.
MKT
332. Consumer Behavior (3).
Prerequisites: MKT 321, PSY 210. An analysis of consumer motivation,
consumer motivation, consumer purchase decisions, and factors that
influence the decision process. Psychological, cultural, and media
influences on decision-making are discussed.
MKT
362. Marketing of Recorded Music (3).
(Same as MBU 362.)
MKT
395, 495. Studies Abroad (3-18).
Study in a foreign country. Individual course titles and locations
are assigned for each course taken. See Studies Abroad program for
details.
MKT
402. Advertising Principles (3).
Prerequisite: MKT 321. This course gives students a broad perspective
of advertising. Topics include developing advertising objectives
and strategy, planning, buying, and scheduling media, creating and
producing advertisements, industry regulation, and ethical issues
in advertising.
MKT
431. International Marketing (3).
Prerequisites: BAD 330, MKT 321. The course will explore the differences
between domestic and international marketing. Marketing problems,
opportunities, and organization of multinational firms to serve
transnational markets are examined. Government aids and impediments
are discussed along with a framework for cross-cultural analysis.
MKT
432. Retail Management (3).
Prerequisite: BAD 330, MKT 321. A study of strategic retail management.
Attention is devoted to the retail strategy process, retail site
selection, retail organization structure, and human resource management.
In-depth analyses of merchandising planning and management, pricing,
promotion, store design and layout, and customer service are covered.
MKT
444. Market Research (3).
Prerequisites: MKT 321, MTH 115 and at least two upper-level marketing
courses. A study of modern marketing research techniques and their
applications. Topics include research design, questionnaire design,
sampling, data collection and analyses, and report preparation and
presentation. This course normally includes a major project.
MKT
445. Special Topics in Marketing (3).
This course offers the student an opportunity to investigate and
study a special current marketing topic not covered in other marketing
courses. Areas of study might include internet marketing, business-to-business
marketing and non-profit marketing.
MKT
475. Strategic Marketing Management (3).
Prerequisite: Senior standing and completion of twelve hours of
marketing courses. A capstone course for marketing majors that deals
with the strategic market planning process. Topics include SWOT
ANALYSIS, the strategic planning process, and the development of
a marketing plan. This course normally involves a major project.
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