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Overview | Curriculum | Courses
Purpose The Master of Education in Sport Administration is designed to prepare individuals for work in the sport industry, as well as in schools and colleges as teachers and/or coaches. It gives the graduate student the opportunity to gain knowledge and skills through an advanced curriculum in sport administration and through internship experiences in the sport field. The management and marketing of events, facilities and programs is emphasized, as is the ability to design, administer and evaluate sport programs. Goals
The goals for the Master
of Education in Sport Administration are:
Objectives
Each graduate will:
Admission Policies and Procedures To be considered for acceptance as a graduate student, the applicant's file must include the following:
SAM 601. Sport in Society (2). This course provides a forum in which to explore the sociological impact of sport in America. Emphasis is placed on issues affecting administrators, fans, athletes and coaches. SAM 605. Sport Law (3). This course contains an integration of the various areas within the sport industry as pertaining to legal liability of coaches and administrators, facility and event management, and risk management. SAM 625. Advertising and Merchandising in Sport (3). This course examines the evolution of advertising, sponsorship, and licensing in the sport industry. Emphasis will also be placed on current trends in the industry, sales negotiations, and sponsorship proposals. SAM 626. Facility Operations and Event Management (3). This course will provide a foundation and understanding of the day-to-day operation of sport/multi-purpose facilities and of event management planning and procedures. SAM 627. Marketing and Public Relations in Sport (3). This course focuses on current factors and issues related to sport marketing and public relations. Emphasis will be placed on creating and evaluating a marketing plan and evaluating the relationships between sport organizations and a wide variety of consumers. SAM 628. Public Relations in Sport (3). This course will examine the relationships between sport organizations and a wide variety of consumers. Fundamental programs will be designed to enhance the relationship between the consumer and sport organizations. SAM 631. Seminar in Sport Administration (3). This course offers an introduction to various aspects of sport administration. Responsibilities of administrators within intercollegiate athletics, professional sports, and private industry will be discussed. SAM 632. Governance in Sport (3). This course will provide a thorough study of the governing structure, rules and legislative process within the NCAA. While intercollegiate athletics in the main focus of the course, study of other sport governing bodies may also be included. SAM 636. Internship in Sport Administration (6). Prerequisite: Approval of program director. This course will provide an opportunity for students to gain practical administrative experience in the sport industry. SAM 699. Special Topics in Sport Administration (1-3). This course will allow students to study unique topics in the field of Sport Administration.
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