2013-2014 Undergraduate Catalog - Belmont University


Public Relations Major 

Bonnie Riechert (Chair), Kevin Trowbridge

The public relations program prepares students to become practitioners in this competitive field by engaging them in real-world experiences. Reflecting the diversity of the profession, public relations is an interdisciplinary degree requiring course work in communication studies, journalism and marketing, as well as four core public relations classes in theory, writing, research and client strategies. The program’s final course involves working with real clients in the Nashville community.

Major Public Relations (B.A. or B.S.) Hours
General Education Core Requirements 56-58
Major Requirements   33
    MDS 1130 Media Writing I 3  
    PRL 1180 Introduction to Public Relations 3  
    PRL 2180 Public Relations Writing and Production 3  
    PRL 2810 Public Relations Cases

  3

 
    PRL 3180 Public Relations Research 3  
    PRL 4190 Public Relations Campaigns 3  
    MDS 4110 Media Ethics or MDS 4100 Communication Law 3  
    PRL 4910 Public Relations Internship

 3

 
Public Relations Electives
Students must choose 3 credit hours from each subject (COM,MDS,MKT) group below:

9

 

        COM 1090 Listening (3)
        COM 2200 Persuasion (3)
        COM 2230 Teamwork in Organizations (3)
        COM 2340 Business and Professional Communication (3)
        COM 3210 The Rhetoric of Social Movements (3)
        COM 3340 Organizational Communication (3)
        COM 4140 Crisis Communication (3)
        COM 4310 Contemporary Issues in Organizational Communication (3)

        MDS 2140 Broadcast News (3)
        PRL 2650 Fundraising (3)
        PRL 2950 International Public Relations
        PRL 3710 Event Planning (3)
        PRL 3800 Media Relations (3)

        MKT 3210 Principles of Marketing (3)
        MKT 3320 Consumer Behavior (3)
        MKT 4020 Advertising Principles (3)
        MKT 4310 International Marketing (3)

   
Technical Requirements   0
        MDS 1500 Mass Media & Society (credit hours are applied to the General Education Core) 0  
Minor requirements   18
Electives 19-21
Total   128