Undergrad Catalog 2010


Public Relations Major 

The public relations program prepares students to become practitioners in this competitive field by engaging them in real-world experiences. Reflecting the diversity of the profession, public relations is an interdisciplinary degree requiring course work in communication studies, journalism and marketing, as well as four core public relations classes in theory, writing, research and client strategies. The program’s final course involves working with real clients in the Nashville community.

Major Public Relations (B.A. or B.S.) Hours
General Education Core Requirements 56-58
Major Requirements   33
    MDS 1130 Basic Newswriting 3  
    MDS 1180 Introduction to Public Relations 3  
    MDS 2180 Public Relations Writing and Production 3  
    MDS 2810 Public Relations Cases

  3

 
    MDS 3180 Public Relations Research 3  
    MDS 4190 Public Relations Campaigns 3  
    MDS 4110 Media Ethics or MDS 4100 Communication Law 3  
    MDS 4910 Public Relations Internship

 3

 
Public Relations Electives
Students must choose 3 credit hours from each subject (COM,MDS,MKT) group below:

9

 

        COM 1990 Listening (3)
        COM 2010 Forensics (3)
        COM 2200 Persuasion (3)
        COM 2230 Teamwork in Organizations (3)
        COM 2340 Business and Professional Communication (3)
        COM 3210 The Rhetoric of Social Movements (3)
        COM 3240 Conflict Management (3)
        COM 3340 Organizational Communication (3)
        COM 4140 Strategic Communication in Organizational Crises (3)
        COM 4310 Special Topics in Organizational Communication (3)

        MDS 2140 Broadcast News (3)
        MDS 2650 Fundraising (3)
        MDS 2950 International Public Relations
        MDS 3710 Event Planning (3)
        MDS 3800 Media Relations (3)

        MKT 3210 Principles of Marketing (3)
        MKT 3320 Consumer Behavior (3)
        MKT 4020 Advertising Principles (3)
        MKT 4310 International Marketing (3)

   
Technical Requirements   0
        MDS 1500 Mass Media & Society (credit hours are applied to the General Education Core) 0  
Minor requirements   18
Electives 19-21
Total   128