Public Relations Major
The public relations program prepares students to become practitioners in this competitive field by engaging them in real-world experiences. Reflecting the diversity of the profession, public relations is an interdisciplinary degree requiring course work in communication studies, journalism and marketing, as well as four core public relations classes in theory, writing, research and client strategies. The program’s final course involves working with real clients in the Nashville community.
| Major Public Relations (B.A. or B.S.) | Hours | |
|---|---|---|
| General Education Core Requirements | 56-58 | |
| Major Requirements | 30 | |
| MDS 1130 Basic Newswriting | 3 | |
| MDS 1180 Introduction to Public Relations | 3 | |
| MDS 2180 Public Relations Writing and Production | 3 | |
| MDS 3180 Public Relations Research | 3 | |
| MDS 4180 Public Relations Strategy and Implementation | 3 | |
| MDS 4110 Media Ethics | 3 | |
|
Public Relations Electives
Students must choose 3 credit hours from each subject (COM,MDS,MKT) group below: |
12 | |
|
COM
1990 Listening (3)
COM 2200 Persuasion (3) COM 2230 Decision Making and Group Methods (3) COM 3210 The Rhetoric of Social Movements (3) COM 4240 Organizational Communication (3) COM 4340 Communication Training and Consulting (3) MDS 2130 Advanced Reporting (3) or MDS 2210 Feature Writing (3) MDS 2170 Desktop Publishing (3) MDS 2400 Editing for Today's Media (3) MDS 2140 Broadcast News Reporting (3) MDS 2700 Media History (3) MDS 3710 Event Planning (3) MDS 4100 Communication Law (3) MDS 4910 Public Relations Internship (3) MKT 3210 Principles of Marketing (3) MKT 3320 Consumer Behavior (3) MKT 4020 Advertising Principles (3) MKT 4310 International Marketing (3) |
||
| Technical Requirements | 0 | |
| MDS 1500 Mass Media & Society (credit hours are applied to the General Education Core) | 0 | |
| Minor requirements | 18 | |
| Electives | 22-24 | |
| Total | 128 | |
