Graduate Catalog 2010


Elective Specialization
in Entertainment and Music Business


Belmont University offers an elective track specialization in Entertainment and Music Business, in the Master of Business Administration (M.B.A.) degree. Students in this elective track specialization option within the M.B.A. degree program should refer to the Graduate Studies in Business bulletin pages for requirements and policies.

Purpose

Through active learning and scholarly exploration the Master of Business Administration degree with a specialization in entertainment and music business is designed to prepare individuals for career advancement in mid- and upper-level administrative and managerial positions in the entertainment and music business.

Goals

The goals of the M.B.A. with a specialization in entertainment and music business are to (1) provide students with a broad view of essential business functions through business core courses and (2) allow the student to gain in-depth knowledge of the entertainment and music business through a flexible choice of elective courses.

Admissions

In addition to the application process for admission to the M.B.A. program, candidates for the electives option in Music Business will also meet with the admissions coordinator in the Mike Curb College of Entertainment and Music Business to assist in the development of an appropriate course plan to meet each candidate's career goals.

Music Business Courses (MBU)

MBU 6200. Entertainment Asset Management (2). This course examines how different organizations are structured to exploit and manage entertainment assets including copyrights, master recordings and artists.

MBU 6310. Entertainment Economics (2). An application of microeconomic principles and techniques to the major industries that comprise the entertainment sector of the U.S. economy as well as an examination of the influence of macroeconomic forces, demography and public policy on these industries.

MBU 6335. Music Licensing and Contracts (2). This course explores contracts, advanced licensing issues and current legal trends' impact on the music industry.

MBU 6350. Technology in the Business of Music (2). A broad-based study of technology in the music business including audio recording technology, digital delivery systems, and issues surrounding technology's use on a global basis.

MBU 6360. Strategic Marketing in the Music Business (2). This course is a study of the traditional and emerging methods used to market and distribute recorded product from the label to the consumer.

MBU 6390. Internship (1-2). Prerequisite: Approval of Department Chair. A student may gain practical experience in the music industry by working in a music related business. May be repeated once for a maximum of 2 hours credit.

MBU 6990. Independent Study (2). Under some circumstances, an independent study may be available in any area of the program, such as accounting, finance, management, etc. An instructor in that area must agree to oversee the study. Prior approval of the directing professor and the Associate Dean is required.


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