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Belmont University | Belief in Something Greater

Cheryl Read

Cheryl L . ReadCheryl Read

Instructor - Entrepreneurship and Marketing

EDUCATION AND CERTIFICATIONS

  • B.S.   University of Alabama, Tuscaloosa, AL,  English and Education

 

ACADEMIC EXPERIENCE

  • Marketing Management - adjunct professor

 

PROFESSIONAL EXPERIENCE

  • President, Read & Associates (2013 - Present)
  • Vice-President, HCA (1995 - 2013)
  • Director of Marketing and Public Relations, Centennial Medical Center (1984 - 1995)

Cheryl Read is the President of Read & Associates, a consulting firm that specializes in Brand Management, Communications and Relationship Management.  Previously, Cheryl served as Vice President of HCA where she was responsible for a staff of 50 marketing and public relations professionals.  She provided strategic marketing and public relations support to 30+ facilities as well as successfully developed and implemented the first division brand for HCA - TriStar Health. As Director of Marketing and Public Relations for Centennial Hospital, Cheryl developed and recruited division's first sales team; developed and implemented the first physician television program in middle Tennessee, entitled HealthBreak, successfully consolidated and re-branded three facilities to create Centennial Medical Center, provided oversight and strategic direction for branding of The Sarah Cannon Cancer Center, Minnie Pearl Cancer Foundation and the Sarah Canon Research Institute (SCRI).