Dr. Jeff Overby
Associate Professor of Marketing
Director, Center for International Business
Dr. Overby obtained a Doctorate of Philosophy in Business Administration from the University of Tennessee, Knoxville, an M.B.A. from Millsaps College, and a Bachelor of Science in French from Mississippi State University.
He regularly consults with businesses and organizations specifically in the areas of customer value analysis, international branding, and multicultural marketing. In addition, he currently serves on the Board of Directors of the Danish American Chamber of Commerce in Atlanta and as a member of the American Marketing Association, the Academy of Marketing Science, and the Academy of International Business. Dr. Overby is also a past board member of Jackson Sister Cities, the Southern Regional Chapter of Italy-America Chamber of Commerce in Atlanta, and the Capital Optimist Club in Jackson. Dr. Overby’s early career included four years as a graduate assistant in the College of Business at the University of Tennessee and six years as European Project Manager and Market Research Analyst for Entergy Corporation. While at Entergy Corporation, he recruited and managed European direct investment projects targeted at the Middle South region of the United States, and he advised small and medium-sized business with their international marketing strategies.
While at Florida State, he was part of the core faculty in the International Business program and he was the faculty advisor to the International Business Association. He also taught each summer in London, England and Valencia, Spain. Dr. Overby served at Florida State University as Assistant Professor of Marketing and International Business.
Dr. Overby’s academic research interests are in the areas of international marketing, international business strategy, cross-cultural consumer behavior, and the ethics of globalization. He has published in a number of leading journals and magazines, including Journal of the Academy of Marketing Science , Journal of Business Research, I nternational Marketing Review, Industrial Marketing Management , The Service Industries Journal , The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, International Journal of Service Industry Management , International Journal of Management , and Competitive Edge .
