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Dr. Kyle Huggins

Dr. Kyle Hugginshuggins_kyle

Associate Professor of Marketing
Email: Dr. Kyle Huggins


  • Ph.D., University of Arkansas
  • M.B.A., Union University
  • B.S., Union University


  • Social Media Marketing Lecturer, Belmont University’s Center for Executive Education (2017-Present)
  • Fundraiser, American Heart Association’s Congenital Heart Walk (2013-2017)
  • AMBA Director, Belmont University (2013-2015)
  • JMU Marketing Internship Coordinator (2011-2013)
  • JMU Freshman Advisor (2010-2013)
  • Chair, External Relations Committee for JMU Marketing Department (2010-2013)
  • 2011 LINKS Simulations Honorary Fellow (2010-2013)
  • Ad hoc Journal Reviewer:  Journal of Consumer Research, Journal of Consumer Affairs, and the Journal of Interactive Advertising
  • Ad hoc Conference Reviewer:  American Marketing Association, Association for Consumer Research, Marketing & Public Policy
  • Consultant & Executive Education Coordinator (Various Companies)
  • Rockingham County, VA March of Dimes Ambassador Family (2010-2011)



  • Ferrell, O.C., Ferrell, L., Huggins, K.A. (2017). Seismic Shifts in the Sharing Economy: Shaking Up Marketing Channels & Supply Chains. Journal of Marketing Channels, 24(1/2), 3-12.
  • Huggins, K.A. Pretorius, M.T., Burger, J.A., Overby, J. (2016). The Two-a-Day Way: A Choice of Target Market Selection for South Africa’s Apple Export Business. Business Case Journal, 23(2), 56-71.
  • Huggins, K. A. White, D. W., Stahl, J. (2016). Antecedents to Sales Force Job Motivation and Performance: The Critical Role of Emotional Intelligence and Affect-Based Trust. International Journal of Sales, Retailing and Marketing, 5(1), 27-37.
  • Phillips, J.M., Huggins, K. A., Harding, L. M. (2016). From Old Spice to Texas Law Hawk: How Inbound Marketing, Content Leadership and Social Media Can Level the Playing Field for Solo Practitioners. Journal of Business, Entrepreneurship, and the Law, 9(2), 389-409.
  • Huggins, K. A., Holloway, B. B., White, D. W. (2013). Cross Cultural Effects on E-Retailing: Differentiating Mexican Consumers from Non-Mexican Hispanic Consumers. Journal of Business Research, 66(3), 321-327.
  • White, D., Absher, K., Huggins, K. A. (2011). The Effects of Hardiness and Cultural Distance on Socio-Cultural Adaptation in an Expatriate Sales Manager Population. Journal of Personal Selling and Sales Management, 31(3), 325-338.
  • Bates, K., Burton, S., Huggins, K. A., Howlett, E. (2011). Battling the Bulge: Menu Board Calorie Legislation and its Potential Impact on Meal Repurchase Intentions. Journal of Consumer Marketing, 28(2), 104-113.
  • Burton, S., Howlett, E., Bates, K., Huggins, K. A. (2009). Coming to a Restaurant Near You?  Potential Consumer Responses to Nutrition Information Disclosure on Menus. Journal of Consumer Research, 36(3), 494-503.
  • Bates, K., Burton, S., Creyer, E., Huggins, K. A. (2009). The Roles of Gender and Motivation as Moderators of the Effects of Calorie and Nutrient Information Provision on Away-from-Home Foods. Journal of Consumer Affairs, 43(2), 249-273.
  • Burton, S., Creyer, E., Kees, J., Huggins, K. A. (2006). Attacking the Obesity Epidemic: An Examination of the Potential Health Benefits of Nutrition Information Provision in Restaurants. American Journal of Public Health, 96(September), 1669-75. 



  • Kenneth R. Bartee Award for Teaching Innovation Nominee (2011)
  • JMU COB Best Practitioner Paper (2011)
  • LINKS Hall of Fame Recipient (2011)
  • John L. and Jenny Stein Crowly Family Endowment Award (2010)
  • W. Carlton Family Endowment Award (2009)
  • JMU COB Center for Entrepreneurship Fall Research Grant (2009)
  • AMA Sheth Doctoral Consortium Fellow (2006)
  • Winter AMA Educator’s Conference Best Paper in Track Award (2006)
  • Winter AMA Educator’s Conference Best Paper in Track Award (2005)
  • Walton College of Business Award for Teaching Excellence (2005)
  • University of Arkansas Baum Teaching Award (2005)
  • Marketing & Public Policy Conference Best Paper Award (2004)



Dr. Kyle A. Huggins received a BS in Psychology and an MBA from Union University in Jackson, Tennessee and a Ph.D. in Marketing from the University of Arkansas in Fayetteville.

Dr. Huggins's teaching interests include Strategic Marketing Management, Social Media Marketing, Consumer Behavior, and Sports Marketing. As a graduate student at the University of Arkansas, he won the 2005 Walton College of Business Award for Excellence in Teaching and the campus wide 2005 Baum Teaching Award.  In 2006, Dr. Huggins was selected as AMA Sheth Doctoral Consortium Fellow from the University of Arkansas.  Then, in 2011, he was inducted as a LINKS Hall of Fame recipient for his distinguished work with LINKS competitive business simulations in the classroom.  Dr. Huggins is a passionate teacher, loving the classroom and pushing his students to be the best version of themselves. 

Administratively, Dr. Huggins served as the Accelerated-MBA Director at Belmont from 2013-2015 recruiting top college graduates from around the world, assisting placement in top companies in various industries, including Music Business, HealthCare, and Digital Marketing agencies throughout Nashville and the southeast region.  Before coming to Belmont, Dr. Huggins served as Chair of the External Relations Committee for the department of marketing at James Madison University, assisting career services in bringing employers to campus to recruit marketing graduates, including companies like ADP, Newell Rubbermaid, and SAP.  In coordination with this vision, Dr. Huggins was also the Marketing Internship Coordinator and a Freshman Advisor to incoming marketing majors.  Finally, Dr. Huggins served as the departmental liaison to the College of Business Executive Advisory Council, attending yearly EAC meetings and sharing departmental goals and concerns with council members.  Finally, Kyle has served his local communities as the Ambassador Family for the Rockingham County March of Dimes, and fundraiser for the American Heart Association’s Jump Rope for Heart and the Congenital Heart Walk in Nashville, TN.

Before arriving at Belmont, Dr. Huggins worked in various business capacities for The Pictsweet Company and Campbell Hausfeld, both located in his home state of Tennessee, and served as an assistant professor at Union University and James Madison University. He is married to his wife, Christie, and in 2007 became father to boy-girl twins named Blake and Lauren.  Personally, he enjoys golf, fly-fishing, fantasy football, and most importantly, spending time with his family and church community.