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Dr. Kyle Huggins

Dr. Kyle Hugginshuggins_kyle

Associate Professor of Marketing
Email: Dr. Kyle Huggins


  • Ph.D., University of Arkansas
  • M.B.A., Union University
  • B.S., Union University


  • AMBA Director, Belmont University (2013-present)
  • JMU Marketing Internship Coordinator (2011-2013)
  • JMU Freshman Advisor (2010-2013)
  • Chair, External Relations Committee for JMU Marketing Department (2010-2013)
  • 2011 LINKS Simulations Honorary Fellow (2010-2013)
  • Ad hoc Journal Reviewer:  Journal of Consumer Research & Journal of Consumer Affairs
  • Ad hoc Conference Reviewer:  American Marketing Association, Association for Consumer Research, Marketing & Public Policy
  • Consultant & Executive Education Coordinator (Various Companies)
  • Rockingham County, VA March of Dimes Ambassador Family (2010-2011)


  • Huggins, K. A., Holloway, B. B., White, D. W. (2013). Cross Cultural Effects on E-Retailing: Differentiating Mexican Consumers from Non-Mexican Hispanic Consumers. Journal of Business Research, 66(3), 321-327.
  • White, D., Absher, K., Huggins, K. A. (2011). The Effects of Hardiness and Cultural Distance on Socio-Cultural Adaptation in an Expatriate Sales Manager Population. Journal of Personal Selling and Sales Management, 31(3), 325-338.
  • Bates, K., Burton, S., Huggins, K. A., Howlett, E. (2011). Battling the Bulge: Menu Board Calorie Legislation and its Potential Impact on Meal Repurchase Intentions. Journal of Consumer Marketing, 28(2), 104-113.
  • Burton, S., Howlett, E., Bates, K., Huggins, K. A. (2009). Coming to a Restaurant Near You?  Potential Consumer Responses to Nutrition Information Disclosure on Menus. Journal of Consumer Research, 36(3), 494-503.
  • Bates, K., Burton, S., Creyer, E., Huggins, K. A. (2009). The Roles of Gender and Motivation as Moderators of the Effects of Calorie and Nutrient Information Provision on Away-from-Home Foods. Journal of Consumer Affairs, 43(2), 249-273.
  • Burton, S., Creyer, E., Kees, J., Huggins, K. A. (2006). Attacking the Obesity Epidemic: An Examination of the Potential Health Benefits of Nutrition Information Provision in Restaurants. American Journal of Public Health, 96(September), 1669-75.


  • Kenneth R. Bartee Award for Teaching Innovation Nominee (2011)
  • JMU COB Best Practitioner Paper (2011)
  • LINKS Hall of Fame Recipient (2011)
  • John L. and Jenny Stein Crowly Family Endowment Award (2010)
  • W. Carlton Family Endowment Award (2009)
  • JMU COB Center for Entrepreneurship Fall Research Grant (2009)
  • AMA Sheth Doctoral Consortium Fellow (2006)
  • Winter AMA Educator’s Conference Best Paper in Track Award (2006)
  • Winter AMA Educator’s Conference Best Paper in Track Award (2005)
  • Walton College of Business Award for Teaching Excellence (2005)
  • University of Arkansas Baum Teaching Award (2005)
  • Marketing & Public Policy Conference Best Paper Award (2004)


Dr. Huggins received a BS in Psychology and an MBA from Union University in Jackson, Tennessee and a Ph.D. in Marketing from the University of Arkansas in Fayetteville.

Dr. Huggins's teaching interests include Principles of Marketing, Consumer Behavior, Marketing Management, and Marketing Research. As a graduate student at the University of Arkansas, he won the 2005 Walton College of Business Award for Excellence in Teaching and the campus wide 2005 Baum Teaching Award.  Just recently, Dr. Huggins was inducted as a 2011 LINKS Hall of Fame recipient for his distinguished work with LINKS competitive business simulations in the classroom.  Also for his work with LINKS, he was nominated as a recipient for the 2011 Kenneth R. Bartee Award for Teaching Innovation within the JMU College of Business. 

Administratively, Dr. Huggins served as Chair of the External Relations Committee for the department of marketing at James Madison University.  Over the last two years, the external relations committee had a significant hand in the strategic vision for the department.  Along with the assistance of modifying the marketing curriculum to fit the committee’s strategic plan, Kyle has also assisted career services in bringing additional employers to campus to recruit marketing graduates, including ADP, Newell Rubbermaid, and most recently, SAP.  In coordination with this vision, Dr. Huggins had also taken on the role of Internship Coordinator and a Freshman Advisor to incoming marketing majors.  The latter role served as a means to create a sustaining culture reflective of this initiative from day one of the students’ interaction with the marketing department.  Next, Dr. Huggins served as the departmental liaison to the College of Business Executive Advisory Council by attending yearly EAC meetings and sharing departmental goals and concerns with the council members.  Finally, Kyle served the Harrisonburg community by serving as the Ambassador Family for the Rockingham County March of Dimes, which includes both fund-raising and speaking engagements.   

Before arriving at Belmont, Dr. Huggins worked in various business capacities for The Pictsweet Company and Campbell Hausfeld, both located in his home state of Tennessee, and served as an assistant professor at Union University and James Madison University.

He is married to his wife, Christie, and in 2007 became a father to boy-girl twins named Blake and Lauren.  Personally, he enjoys golf, fly-fishing, fantasy football, and most importantly, spending time with his family.