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Dr. O.C. Ferrell

Dr. O.C. Ferrell

Dr. O.C. Ferrell

University Distinguished Chair in Business Ethics

Email: Dr. O.C. Ferrell


  • Ph.D. Louisiana State University, Marketing,
  • M.B.A. Florida State University, Marketing Concentration
  • B.A. Florida State University, Sociology



  • University Distinguished Chair in Business Ethics, Jack. C. Massey College of Business, Belmont University
  • University Distinguished Professor and Creative Enterprise Scholar, Anderson School of Management, University of New Mexico
  • Member of the Board of Visitors, Nicholson School of Communication, University of Central Florida
  • Track Chair, Ethics and Social Responsibility Track, American Marketing Association Summer Educator’s Conference
  • Vice President of Publications, Academy of Marketing Science
  • Professor of Marketing, Creative Enterprise Scholar, and Bill Daniels Professor of Business Ethics, Anderson School of Management, University of New Mexico
  • Bill Daniels Distinguished Professor of Business Ethics, University of Wyoming
  • Chair, Department of Marketing, Colorado State University Ehrhardt, Keefe, Steiner, and Hottman, P.C. Professor of Business Administration and Co-director, Center for Business Ethics and Social Issues


  • Business & Society, 5th ed. (Chicago: Chicago Business Press, 2016). Co-author: Linda Ferrell and Debbie Thorne.
  • Marketing, 18th ed. (Mason, OH: South-Western Cengage Learning, 2016). Co-author: William Pride.
  • Business: A Changing World, 10th ed. (Burr Ridge, IL: McGraw Hill Companies, 2016). Co-Authors: Geoff Hirt and Linda Ferrell.
  • Management: Principles and Applications, 3rd ed. (Cleveland/Akron, OH: YOLO Learning Solutions, 2015). Co-authors: Leonard Bierman and Linda Ferrell.



  • “Understanding the History of Marketing Education to Improve Classroom Instruction,” (2015), Marketing Education Review, Vol. 25, #2, pp. 159-175. Co-Authors: Joe Hair, Greg Marshall, Robert Tamilia.
  • “A Framework for Understanding Supply Chain Ethical Decision Making,” (2013) Journal of Marketing Channels, Vol. 20, #3-4, pp. 260-287. Co-Authors: Mary Margaret Rogers, Linda Ferrell, Jennifer Sawayda.
  • “The Marketing Ethics Course: Current State and Future Directions,” (2013) Journal of Marketing Education, Vol. 35, #2, pp. 119-128. Co-Author Dawn Keig.
  • “Theoretical development in ethical marketing decision making,” (2013) AMS Review, Vol. 3, #2, pp. 51-60. Co-Authors: Victoria L. Crittenden, Linda Ferrell, William F. Crittenden.



  • “Understanding the History of Marketing Education to Improve Classroom Instruction,” - Voted "Best Article of the Year", Marketing Eduction Review, 2015.
  • Cutco Vector Distinguished Marketing Educator Award, Academy of Marketing Science, May 2014.
  • Daniels Fund: Bill Daniels Teaching Business Ethics Grant ($1.25 million grant over 5 years for business ethics outreach in New Mexico and collaboration with NMSU, CSU, UNCO, CU-Colorado Springs, Wyoming and DU), 2010-2014.
  • Berkman Distinguished Service Award, Academy of Marketing Science, 2011.
  • Creative Enterprise Endowed Fellow, Anderson School of Management, 2010-2011.
  • Macromarketing Society, Lifetime Achievement Award, presented at the 35th annual conference, June 2010.
  • Award for Excellence in Doctoral Education, Southeast Marketing Symposium, 2010.
  • Creative Enterprise Scholar, Anderson Schools of Management, University of New Mexico 2006-2009.
  • Distinguished Fellow, Academy of Marketing Science, 2008.


Dr. O.C. Ferrell is the Distinguished Professor of Leadership and Business Ethics at the Jack C. Massey College of Business at Belmont University. He previously served as a University Distinguished Professor and Creative Enterprise Scholar with the University of New Mexico’s Anderson School of Management. He co – manages a second, $1.25 million grant for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico.

Dr. Ferrell holds a Ph.D. from Louisiana State University in Marketing, an M.B.A. in Marketing as well as a B.A. in Sociology from Florida State University. He is Vice President of Publications for the Academy of Marketing Science. Dr. Ferrell serves as a board member of the NASBA Center for the Public Trust and is also an advisory board member of Savant Learning. He serves on the Academic Advisory Committee for the Direct Selling Education Foundation. Dr. Ferrell is co-author of several leading textbooks including Business Ethics: Ethical Decision Making and Cases, Marketing, Marketing Strategy, Business and Society, Management and Introduction to Business. He has published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Public Policy & Marketing, AMS Review, Journal of Business Research, as well as others. He writes weekly business ethics summaries and reviews for the Wall Street Journal with a subscriber list of over 6000. Dr. Ferrell has served as an expert witness is some high profile ethics, legal and marketing cases.