Dr. Jacqueline M. Conard
Assistant Professor of Marketing
Dr. Conard holds a Ph.D. in Marketing from Duke University, as well as an M.B.A. in Marketing and Finance from the University of North Carolina-Chapel Hill, and a B.B.A. in Economics from the University of Iowa. Her expertise is in consumer behavior and decision making with an emphasis in marketing strategy, branding, and marketing management.
She has consulted with a variety of companies to help them better learn about their target customers and set appropriate strategic goals. Dr. Conard was most recently the Madison S. Wigginton Assistant Professor of Management at Vanderbilt University's Owen Graduate School of Management.
Professor Conard was nominated for the Dean's Award for Excellence in Teaching at the Duke University Center for Teaching, Learning, and Writing and was an AMA Sheth Doctoral Consortium Fellow. She is a member of the American Marketing Association, Association for Consumer Research, American Psychological Association, Society for Consumer Psychology, and Society for Judgment and Decision Making.
Her research examines the manner in which consumers form preferences and how these preferences affect judgments and decisions over time. She has presented her research at conferences for the Association for Consumer Research, the Society for Judgment and Decision Making, and the Society for Consumer Psychology.
