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Dr. Jacqueline M. Conard

Dr. Jacqueline M. ConardConard

Assistant Professor of Marketing

Email: Dr. Jax Conard




Ph.D. -  Duke University, Marketing

M.B.A. - University of North Carolina, Marketing and Finance

B.B.A. - University of Iowa, Economics




Refereed Proceedings -Abstract Only:

Carlson, K. A. & Conard, J. M. (2007).  Temporal Response to Opportunities: A Look at the Last Name Effect. Association for Consumer Research (ACR).

Carlson, K. A. & Conard, J. M. (2007).  Temporal Response to Opportunity: A Look at the Last Name Effect. Society for Consumer Psychology, Lerman and Luna (eds.).

Conard, J. M. (2003).  Twixt Cup and Lip: The Hedonic Evolution of the Consumption Experience. Society for Consumer Psychology, Page and Posavac



AMA Sheth Foundation Doctoral Consortium Fellow, 2002, American Marketing Association



Dr. Conard holds a Ph.D. in Marketing from Duke University, an M.B.A. in Marketing and Finance from the University of North Carolina-Chapel Hill, and a B.B.A. in Economics from the University of Iowa. Her expertise is in consumer behavior and decision making with an emphasis in marketing strategy, branding, and marketing management.

She has consulted with a variety of companies to help them better learn about their target customers and set appropriate strategic goals. before teaching at Belmont University, Dr. Conard was the Madison S. Wigginton Assistant Professor of Management at Vanderbilt University's Owen Graduate School of Management.

She was nominated for the Dean's Award for Excellence in Teaching at the Duke University Center for Teaching, Learning, and Writing and was an AMA Sheth Doctoral Consortium Fellow. Dr. Conard is a member of the American Marketing Association, Association for Consumer Research, American Psychological Association, Society for Consumer Psychology, and Society for Judgment and Decision Making. Her membership in the American Marketing Association serves her well as the faculty advisor to our student chapter of the American Marketing Association.

Her research examines the manner in which consumers form preferences and how these preferences affect judgments and decisions over time. She has presented her research at conferences for the Association for Consumer Research, the Society for Judgment and Decision Making, and the Society for Consumer Psychology.