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Dr. Alexander Assouad

Dr. Alexander Assouad


Assistant Professor of International Business and Management

Email: Dr. Alexander Assouad

Phone: (615) 460-5428


  • D.B.A. -  Kennesaw State University, Strategy
  • M.B.A. - University of South Florida, International Business
  • B.A. - American University in Cairo, Economics


  • Assistant Professor of International Business and Management, Massey College of Business, Belmont University
  • Lecturer in Management, Massey College of Business, Belmont University
  • CEO - Road-5 Inc.
  • Country Director, Datex Ltd.
  • Managing Partner, Blacks for Ready Made
  • Senior VP, Zeitoun Mills for Dyeing Printing and Finishing


  • Who are These Emerging Markets Anyway, Academy of Management, Annual Meeting, Anaheim, 2016
  • Alexander Assouad & Jeffrey Overby, The Impact of Culture on Customer Expectations. Journal of Management Policy and Practice 17.2 (2016)
  • Assouad, Alexander A., William T. Jackson, and James A. Fellows. "HSNi Weathering the Retail Storm." International Journal of Case Studies 17.2 (2011): 10520
  • Overby, J. and Assouad, A. The Impact of Collectivism and Individualism on Customer Expectations. Academy of International Business South East Annual Conference 2015, Savannah
  • Assouad, A. The moderating effects of power distance on the French and Ravens's 5-power sources. Academy of International Business Annual Conference 2014, Vancouver.
  • Assouad, A, Jackson W. T. & Fellows, J. A. HSN, Inc.: Weathering the retail storm - Instructors' Notes. International Journal of Case Studies.


  • Best Conference Reviewer, AIB New Orleans, 2016
  • Best Professor, X-Culture, Spring 2016
  • Best Paper Nomination, AIBSE, Savannah, 2016
  • Deans and Chancellor's list, 2009/2010


Dr. Assouad research focus is in international strategic management, emerging markets, location choice and entry mode. Special emphasis on cultural and institutional considerations and their impact on IB strategy. Other academic interests include the influence of culture on teams, leadership and power.

Dr. Assouad has published in a variety of business journals and co-authored book chapters. His research has been presented at a number of Academy of International Business conferences. Dr. Assouad is active in the wider academic world, regularly attending and participating as a conference reviewer and officer.

Dr. Assouad is also deeply engaged in teaching. He lectures on international business management, strategic management, globalization and global market entry. He is active in a number of international teaching initiatives focusing on developing and preparing students for the international context of business.

Dr. Assouad brings a plethora of international and strategy related experience to the classroom. From textiles, consulting to IT, Dr. Assouad brings a deep understanding of the international environment into the classroom and in the development of his research interests.