Dr. Joe F. Alexander

Associate Dean and
Senior Professor of Performance Excellence

Dr. Alexander

Dr. Joe Alexander provides leadership for The Jack C. Massey Graduate School of Business M.B.A. and Master of Accountancy programs and teaches graduate courses in marketing management and performance excellence. Alexander joined The Massey School in 2007 after serving six years as dean of the Monfort College of Business at the University of Northern Colorado (UNC). Under his leadership, Monfort became the first business school in U.S. history to receive the Malcolm Baldrige National Quality Award from the President of the United States (2004). Monfort was also recognized as a Program of Excellence by the Colorado Commission on Higher Education. While at UNC, Joe received the university's top award for leadership in academic excellence and numerous teaching awards by university student groups, including the Panhellenic Council, Mortar Board, Athletics Department and Marketing Department.

Alexander earned his doctorate in business administration and M.B.A. from Memphis State University and a B.B.A. in marketing from Harding University (Arkansas). Prior to beginning his career in academia, his professional experiences were in industrial sales and market research and analysis. He has consulted for a variety of business, government, and educational clients, ranging from State Farm Insurance to the Colorado Legislature. Since 2005, he has addressed more than 75 audiences across the United States and abroad on the use of performance excellence techniques for enhancing organizational effectiveness.

Joe's research has been published in numerous academic journals, including the Journal of the Academy of Marketing Science, Journal of Personal Selling & Sales Management, and Journal of Marketing Education. His other intellectual contributions have included presentations to audiences such as the American Marketing Association and Marketing Educators Association. He has written books/chapters published by the American Society for Quality, the Association for Institutional Research, and South-Western Publishing Company.

Alexander currently serves as chair-elect of the Malcolm Baldrige National Quality Award Foundation's board of directors and he serves on the board of directors for both the Tennessee Center for Performance Excellence and the Monfort Institute.  Service to his community includes work with the Better Business Bureau, the United Way, Junior Achievement, Rotary Club, and various church activities. He served as an elder at Journey Christian Church (Colorado). Alexander's philosophy of service is, "...to serve where needed and to do so in a manner that is above and beyond stakeholder expectations." 

Joe and his wife, Tamera, have been married for over 20 years. With both of their children in college, the couple lives with their silky terrier/security officer, Jack.