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Experiential Design Program at Belmont University

Experiential Design

The future of design is in audience experiences


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Emily Murphy
Admissions Coordinator

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Experience design (XD) is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.

Belmont University’s Experiential Design BFA major focuses on human-centered design interactions as the program is both technically and conceptually challenging by engaging students through hands-on learning with individual attention from professors. Class content will range from focus on the designer’s social responsibility, to designing for public spaces, to recognizing and exploring commercial applications for experiential design.

The multidisciplinary Experiential Design major aims to prepare the next generation of designers and thinkers in this field. Students will have access to numerous computer labs with the latest software and hardware, a photo lab, 3D printing printers and more. Students will work closely with faculty members throughout this innovated program. Examples of projects include interactive design, projection mapping, app design, web design, augmented and virtual reality (AR and VR), and other emerging technologies. Students will also have a foundation in core design competencies, which could be applied to branding or other traditionally print-based design mediums.


Student Learning Outcomes

At the freshman and sophomore level, students will take courses within the Department of Art and Design Communications major. Starting in the junior level, students will begin focusing on digital and non-digital environment interaction and user experience. During the senior level, students will focus on application of the various experience and user interaction competencies developed. Throughout the program, students will also be introduced to web design, motion graphics, kinetic typography, storyboarding and basic visual scripting (such as JavaScript).

The program will include portfolio reviews at each level to further enhance learning through peer feedback from the professors and outside professionals. 


Career Opportunities

In this emerging and growing field, Belmont University located in Nashville, hailed as one of “top 25 fastest-growing cities” and “best big cities for job” (Forbes), and as the “second largest growing tech market” (Fortune); will provide numerous lucrative and exciting opportunities for internships and jobs for digital and interactive designers. 

Upon completion of the Experiential Design program students will be ready for graduate school or careers in a myriad of industries including:

  • Design
  • Advertising
  • Marketing
  • Application/app development
  • Wearable media (responsive garments, phones, watches)
  • Gaming industry
  • Entertainment industry
  • Projection mapping (environmental experiences for conferences, concerts and other large-scale events)
  • Museum spaces, display design, wayfinding systems
  • Interiors and workspaces as extension of brands for businesses, schools and organizations
  • Augmented or virtual reality (enhancing the things we see, hear and feel by bringing elements of the virtual world into the real world)